CRM Designer

ASDA; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading supermarket chain in Leeds is seeking a talented CRM Designer to create engaging email experiences. You will design, build, and test HTML emails for digital CRM channels, collaborating with teams to drive personalization. The ideal candidate has excellent design skills and experience with Adobe Creative Cloud, as well as knowledge of HTML and CSS. This role offers a hybrid working model and a comprehensive benefits package.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount in store and online

Access to wellbeing services

Inclusive workplace initiatives

Excellent parental leave policies

Qualifications

• Experience building responsive emails and/or web pages.
• Background in email design and development.
• Ability to work independently and collaboratively.

Responsibilities

• Design responsive emails true to the brand.
• Build emails using HTML and CSS coding.
• Test emails for various devices and clients.

Skills

Excellent design skills

Experience using Adobe Creative Cloud

Knowledge of HTML and CSS

Experience with responsive emails

Tools

Adobe XD

Sketch

Figma

Salesforce

Job description

Job Title

CRM Designer

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Software Development and Implementation

Closing Date

18 September 2025

Lets find your role:

Are you a talented Email Designer & Developer looking for an opportunity to drive forward the execution of personalised email experiences with engaging designs?

We have an exciting opportunity for a talented designer to create engaging, high-quality emails for Asda's digital CRM channels. As an Email Designer & Developer, you will be responsible for the design, build, and testing of HTML emails ready for deployment through our Email Service Platform (ESP).

The Role

You\'ll be a key part of an expanding CRM Design team within our in-house studio team. Working closely with wider teams such as CRM and Data Science to drive forward personalisation, within eye-catching on brand, email campaigns.

• Design industry leading, responsive emails that are true to the Asda brand.
• Creation of new, and art working of existing assets. Working with a variety of guidelines across multiple propositions, pricing, and lockups.
• Build emails using HTML & CSS coding languages. Set up dynamic areas to support data personalisation where needed.
• Test finished emails within our ESP ready for go live. Use litmus to check rendering across different email clients and devices to ensure we get the best user experience.
• Keep up to date with industry and best practice design trends.

Lets find out about you

• Excellentdesign skills, experience using Adobe Creative Cloud. Knowledge of Adobe XD, Sketch or Figma would be beneficial.
• Have experience building responsive emails and/or web pages using HTML and CSS.
• Previous experience with an ESP such as Salesforce desired, but full training will be provided.
• Can work both independently and closely with a team

Everything you\'ll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves