CRM & Commercial Analytics Specialist

KWS SAAT SE; Thriplow; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading agricultural company in Thriplow is seeking a CRM & Commercial Analytics Specialist to enhance customer experiences and optimize CRM systems. In this full-time role, the candidate will be responsible for ensuring smooth customer journeys, collaborating with marketing teams, and providing support for CRM tools. The ideal candidate will have at least 2 years of experience in customer journey marketing and proficiency in analytical tools. Competitive benefits include a strong pension scheme and generous annual leave.

Benefits

Professional development focus

30 days annual leave plus bank holidays

16% company pension contribution

Life Assurance

Income Protection Plan

Private Health Care Plan

Profit Related Bonus Scheme

Lifestyles discount scheme

Reduced diesel prices

35 working hours weekly

Qualifications

• Minimum 2+ years of experience in customer journey marketing and/or CRM.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Available to work from Thriplow office at least three days per week.

Responsibilities

• Ensure a consistent and smooth customer experience across all touchpoints.
• Collaborate with teams to enhance customer interactions.
• Optimize the CRM system according to marketing and sales requirements.

Skills

Customer journey marketing

Analytical tools proficiency

CRM platform experience

Project management

Customer engagement strategies

Tools

Salesforce

Google Analytics

Job description

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Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimizing our CRM systems to support marketing and sales excellence.

As our CRM & Commercial Analytics Specialist, you will:

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimize the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands-on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

We’re looking for a proactive and analytical professional with:

• Minimum 2+ years of experience in customer journey marketing and/or CRM.
• Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.
• UK-based and available to work from our Thriplow office at least three days per week.

At KWS, we believe in cultivating talent and fostering a supportive work environment. You’ll benefit from:

• Key focus on professional and personal development. “Make yourself grow”.
• 35 working hours weekly
• 30 days of annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company’s fuel pump

Ready to Join Us?

If you’re excited to drive customer excellence and bring data-driven insights to life, we’d love to hear from you. Apply now with your CV and take the next step in your career with KWS UK Ltd.