CRM Analytics Manager

British Veterinary Association; Bristol; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading veterinary services provider in Bristol seeks a CRM Analytics Manager to enhance CRM effectiveness through robust measurement and insightful analysis. The ideal candidate will have 2+ years of experience with CRM platforms and strong analytical skills. This role offers a competitive salary, work-life balance, and benefits including 26 days annual leave and employee wellbeing initiatives.

Benefits

26 days annual leave

Work-life balance

Discretionary Bonus

Discounted staff pet care

Qualifications

• 2+ years' experience with CRM or marketing automation platforms.
• Expertise in customer lifetime analysis, segmentation, loyalty, and churn modelling.
• Experience in AB testing, including design, measurement, and statistical analysis.

Responsibilities

• Create robust measurement frameworks and insightful analysis.
• Improve CRM effectiveness and enhance performance.
• Identify customer interaction opportunities across digital touchpoints.

Skills

Advanced Power BI skills

Proficiency in SQL

Strong analytical mindset

Experience with CRM platforms

Education

Degree in Mathematics, Statistics, Data Science, Economics, or related field

Tools

Emarsys

Braze

SFMC

Job description

About us

Healthy animals and happy owners - that's the goal.

We are IVC Evidensia, and we are on a mission to build the world's best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.

About the role

As CRM Analytics Manager, you'll be central to improving CRM effectiveness by creating robust measurement frameworks, insightful analysis, and actionable recommendations. You'll help us understand customer interactions across digital touchpoints and identify opportunities to enhance performance, retention, and lifetime value.

What You'll Bring

2+ years' experience with CRM or marketing automation platforms (e.g. Emarsys, Braze, SFMC)

Advanced Power BI skills (DAX, time intelligence, complex data models, scheduling, etc.)

Strong analytical mindset with the ability to source, process, and present data-driven insights

Proficiency in SQL across platforms and ideally Google BigQuery

Experience in AB testing, including design, measurement, and statistical analysis

Expertise in customer lifetime analysis, segmentation, loyalty, and churn modelling

Degree in Mathematics, Statistics, Data Science, Economics, or a related field

Bonus Skills (Nice to Have)

Ability to navigate large, multi-national organisations

Experience with R/Python for analytics

Familiarity with machine learning for customer segmentation

Understanding of data pipelines and collaboration with Data Engineering teams

Desirable Extras

Experience in subscription-based or ecommerce businesses

Background in veterinary or pet-related industries

A genuine love for pets!

What We Offer:

At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from

Work-life balance

26 days annual leave

Initiatives focused on employee wellbeing

Pension

Discretionary Bonus

Discounted staff pet care

Following receipt of your application, you will be contacted by one of our experienced recruitment team.

At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.