Consumer Event Marketing Manager

Reed Specialist Recruitment; Tyseley; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading recruitment firm is seeking a Consumer Events Marketing Manager to join a growing digital retailer's team. This remote position focuses on planning and executing events across the UK. The ideal candidate has experience in events marketing and consumer engagement, with a strong background in FMCG or retail. A full UK driving licence is required.

Qualifications

• Proven experience in events marketing or field marketing.
• Background in consumer engagement required.
• FMCG or Retail experience is essential.
• A full UK driving licence is essential.

Responsibilities

• Plan and execute B2C events across the UK.
• Organize pop-up events and consumer activations.
• Support branding of new product lines.
• Contribute to strategic planning and on-the-ground campaigns.
• Report on campaign performance and insights.

Skills

Events marketing

Field marketing

Consumer engagement

Brand activations

Organizational skills

Job description

Overview

Are you looking to progress within your marketing career?

Do you have strong experience in events, activations, and face-to-face consumer engagement?

Are you confident managing field teams and delivering campaigns across the UK?

If you can answer yes to the above questions then this could be the PERFECT role for you!

Reed Marketing & Creative are currently partnered with a growing online Digital retailer who are looking for an Consumer Events Marketing Manager to join their expanding team as they shift to a joint focus across both B2B and B2C.

Key Responsibilities

• Planning and execution of B2C events and activations across the UK.
• Organise and deliver pop-up events in major cities, Consumer activations at universities and Exhibitions
• Support the branding and physical marketing of new product lines (e.g. leaflets, handouts and other materials etc).
• Contribute to strategic planning while also executing on-the-ground campaigns.
• Report on campaign performance and consumer engagement insights.
• Engage Consumers to buy into the brand and want to be apart of it.
• Differentiate the correct target market when in public and showcase the brand.

Qualifications & Requirements

• The successful candidate will have proven experience in events marketing, brand activations, or field marketing, with a strong background in face-to-face consumer engagement.
• FMCG or Retail industry experience is essential.
• You'll be highly organised, comfortable working in a hybrid marketing environment, and willing to travel across the UK.
• A full UK driving licence is essential.

THIS ROLE IS PRODOMINANTLY REMOTE AND FIELD BASED!

If you are keen to know more about this fantastic opportunity as an Consumer Events Marketing Manager, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading