CMO

Armstrong Knight Ltd; New York; On-site; GBP 60,000 - 90,000; Full time

Job summary

A web3 startup is seeking a Founding Head of Growth & Marketing to drive user acquisition and community building after recently raising $2.5M. This role entails developing marketing strategies, engaging with users through social media, and managing growth initiatives.

Qualifications

• 5+ years in growth hacking and marketing, especially in consumer tech.
• Extroverted personality with enthusiasm for engaging users.
• Clarity in thought and communication.

Responsibilities

• Develop external marketing strategies and engage users through content and events.
• Hire and manage community managers and content creators.
• Set up analytics for tracking marketing performance.

Skills

Experience in crypto/web3 marketing

Growth hacking

Communication

SEO

Social media engagement

Tools

Google Analytics

AdWords

Hubspot

Mailchimp

Job description

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They are an inclusive, global team of builders and storytellers passionate about making finances easier and more fun for regular people. Some are crypto experts (degens), while others are new and crypto-curious. Each brings a unique set of skills and experiences, making the team stronger together.

Their mission is to connect DeFi protocols directly to TradFi, enabling users to control their daily personal finances—such as paying credit card and mortgage bills—directly from the DeFi protocols they already use. Their first product allows users of Aave and Sushiswap on Polygon to pay US credit card and mortgage bills.

Job Description

They are hiring for a crucial Founding Head of Growth & Marketing role. As a web3 startup that has just raised $2.5M and has ambitious goals, they need to promote their brand and product, and build a community of interested users.

As Head of Growth & Marketing, you will own the process and messaging to attract new users and grow their community.

Responsibilities include:

1. Develop external marketing strategies, including content creation (blogs), SEO, crypto Twitter engagement, events, and podcasts.
2. Hire and manage additional staff such as community managers, content creators, and product marketers.
3. Set up analytics and targets for their marketing funnel—from social media engagement to website waitlist to app usage.
4. Partner with the product team to unlock growth through product-led initiatives.
5. Write marketing copy for the website and external materials.
6. Launch and manage their Discord community server.
7. Leverage investor communities to promote their product.
8. Engage in partnership and business development activities to identify collaboration opportunities.

Must have:

• Experience in crypto/web3 marketing, especially via Crypto Twitter and Discord.
• 5+ years in growth hacking and marketing, preferably in consumer tech startups.
• Expertise in Google Analytics, AdWords, SEO, Hubspot, Mailchimp, or similar tools.
• Clarity in thought and communication, capable of crafting a compelling brand message.
• Extroverted personality with enthusiasm for engaging daily users.

Nice to haves:

• Familiarity with fintech regulations and technology.

01702 567 302