Campaign Marketing Manager

DS Smith; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading packaging company seeks a Campaign Marketing Manager to drive impactful marketing campaigns aligned with business goals. This role involves creating integrated campaigns, analyzing market trends, and managing budget allocations effectively. Ideal candidates will have a Bachelor's degree in Marketing or Business Administration, experience in B2B marketing communication, and a creative mindset. Applicants should be excellent communicators with strong analytical skills. This full-time position is based in Greater London.

Qualifications

• Experience in managing multi-channel marketing campaigns.
• Proven ability to drive marketing success through analysis and optimization.
• Strong background in content strategy and customer engagement.

Responsibilities

• Lead integrated marketing campaigns to support brand growth.
• Analyze market trends to optimize campaign strategies.
• Manage the Marketing Communications budget efficiently.

Skills

Marketing communications experience

Campaign deployment in a B2B environment

Creative storytelling

Data analysis skills

Strong communication skills

Education

Bachelor's degree in Marketing or Business Administration

Master's degree (preferred)

Tools

Optimizely

Dynamics

Job description

Location : London UK

Subject to Consultation

About the role

The Campaign Marketing Manager will be responsible for planning executing and overseeing packaging marketing campaigns ensuring they align with organisational goals drive growth for the business and effectively engage target audiences. You will play a pivotal role in shaping and delivering high-impact marketing campaigns that drive both reputational and commercial growth. Working cross-functionally to deliver within an 80 / 20 strategic framework you will ensure that all campaign activity aligns with business objectives and delivers targeted efficient and measurable results. You will develop execute and oversee comprehensive marketing channel strategies that enhance our brand presence and drive continuous improvement in our customers journeys.

Key to success is the ability to have a data-first mindset that drives constant assessment of our campaigns against campaign ROI / KPIs. Collaboration with our category innovation sales and design teams will be essential to ensure our marketing efforts meet both business goals and customer expectations. Additionally you will have the opportunity to mentor and guide a talented marketing team inspiring innovative and effective solutions in a fast-paced environment.

Key Responsibilities

• Lead the creation and deployment of integrated campaigns that support brand reputation and generate qualified opportunities. Ensure campaigns are aligned with strategic business goals internal stakeholders and the 80 / 20 prioritisation model
• Collaborate with internal stakeholders to ensure campaign messaging is understood and adopted across the business
• Analyse market trends and consumer behaviour to identify opportunities for continuous improvement in the way we take our message to market
• Take ownership of the optimisation of the delivery of our message across the marketing customer journey - deliver a strategy to ensure DS Smith is top of mind at the moments that matter and is serving messages that the customer needs - when they need them
• Develop a content strategy that supports the online and offline buyer journey and which is aligned to the wider business objectives
• Collaborate cross-functionally to identify and craft compelling stories that bring our value propositions to life creates a differentiated position to competitors and enhances our reputation for growth
• Lead the development of audience segmentation and profiling to inform campaign targeting consistently across all channels and campaign deployments. Use insights to refine targeting and improve campaign relevance and return on investment
• Deliver paid and organic advertising campaigns in collaboration with Digital Marketing teams across platforms such as Google Ads and LinkedIn Ads and through SEO PPC and CRM activations
• Establish a data-led framework to evaluate the effectiveness and impact of marketing communications across all campaign types and within our sub-regional teams. Monitor and analyse performance data to identify trends insights and opportunities for improvement in campaign and content strategies
• Own and manage the Marketing Communications budget ensuring optimal allocation of resources in line with business priorities.

About You

Bachelors degree in marketing Business Administration or a related field; Masters degree is a plus

Experience in marketing communications and campaign deployment ideally within a B2B environment with proven management capability

Proven track record of developing and executing multi-channel campaigns across diverse markets

Strong background in creative storytelling and content development within complex business environments

Excellent verbal and written communications skills with the ability to interpret value propositions into customer focused content

Creative mindset able to think outside the box and bring innovative ideas to marketing campaigns

Excellent analytical skills with the ability to interpret data and market insights to drive decisions for optimisation of campaigns

Familiarity with campaign related execution and management tools such as Optimizely and Dynamics

Experience of defining reporting and presenting against KPIs

Collaborative and confident communicator able to engage and influence stakeholders across functions and regions

Highly organised and capable of managing multiple projects simultaneously.

Required Experience

Manager

Employment Type : Full-Time