Campaign Manager

Prime; Knutsford; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global healthcare solutions company in Knutsford is seeking a Campaign Manager to drive strategic marketing initiatives. In this role, you will oversee the execution of multi-channel campaigns, manage content development, and engage in cross-functional collaboration with various teams. Ideal candidates will have over 5 years of experience in marketing, a strong command of HubSpot, and a proven ability to create impactful marketing strategies. This role offers hybrid working options and a comprehensive benefits package.

Benefits

33 days annual leave

Birthday day off

5% pension contribution

Private medical health insurance

Flexible working hours

Qualifications

• 5+ years of experience in marketing campaign management and content development.
• Strong understanding of B2B marketing and demand generation.
• Experience with HubSpot or similar CRM tools.

Responsibilities

• Drive strategic marketing campaigns aligned with business objectives.
• Oversee the development of high-value content to support marketing.
• Lead the execution of events and track their success.

Skills

Marketing campaign management

Content development

B2B marketing

HubSpot

Project management

Data analysis

Job description

Accelerating Life-Changing Solutions to Global Healthcare Challenges is the vision that unites us through a shared sense of purpose, whatever the role. It speaks to the significant challenges that exist within global healthcare, and how we, as one team, can help to deliver better solutions and outcomes for our partners and for patients everywhere, sooner. Your job description outlines the important role and responsibilities that you own in achieving this vision.

Importantly too is how we go about living our vision. This is defined by the Prime mission: Through a pioneering fusion of the finest expertise in science, strategy, evidence, technology and creativity we deliver the world-class outcomes that our global partners trust to achieve their goals. It speaks to collaboration and to everyone's responsibility to bring together the diverse expertise that exist across our team to deliver world-class outcomes.

On this foundation, we have defined four core values, these represent the shared principles that guide our behaviours every day, whatever your role: Be Brave, Be Human, Be Passionate, Be Exceptional. At Prime these values are integral to who we are. They are there to guide you in your role and support you on your personal journey to success. They shape our culture and support us in achieving our vision together, as one global team.

Purpose of role

As Campaign Manager, you will play a critical role within our Growth team, driving strategic marketing campaigns and overseeing the development of high-value content to support marketing and business development objectives. You will work closely with cross-functional teams, including Business Development, Account Teams, Scientific Strategy, and Creative studio, ensuring that marketing efforts are aligned with commercial goals and deliver measurable impact. A commercially minded approach and experience with HubSpot will be highly valuable in this role. You will need to be self-sufficient, proactive, and comfortable taking ownership of marketing campaigns and content, ensuring execution excellence while maintaining brand alignment and optimising performance.

Responsibilities

Strategic Campaign & Content Planning and Execution

• Develop and execute multi-channel marketing campaigns aligned with the company's marketing strategy.
• Work closely with Business Development to align marketing initiatives with lead generation and revenue growth objectives.
• Leverage HubSpot and other marketing tech to manage campaign workflows and track performance.
• Create compelling content and messaging to support marketing initiatives across Prime's website, email, and socials, as well as third-party channels.
• Develop thought leadership content (e.g. whitepapers, blog posts, PR advertorials) as a key part of the marketing strategy, ensuring the company is positioned as an industry leader through insights and strategic messaging.

Event Management

• Lead the execution of both Prime hosted and industry led events and their associated campaigns including event material development, branding, and audience engagement.
• Utilise the BD & Marketing Coordinator for the coordination of event logistics.
• Ensure seamless communication and marketing execution before, during, and after events both internally and externally.
• Support the Marketing Director in tracking and measuring event success, using insights to inform future strategy.

Marketing Collateral Development

• Develop resources that educate and inspire both internal and external audiences.
• Support the creation of sales enablement materials, presentations, and content assets that enhance marketing campaigns.
• Ensure consistency and brand alignment across all marketing collateral.

Cross-Functional Collaboration

• Work closely with internal teams, including Business Development, Account Teams, Scientific Strategy, and the creative studio to align marketing campaigns and content with company goals.
• Act as a key liaison between internal and external stakeholders, ensuring smooth communication and execution.
• Foster a culture of collaboration, innovation, and accountability within the team.

Performance Analysis & Commercial Impact

• Support the Marketing Director in tracking and analysing marketing campaign and content performance to optimise ROI and lead generation.
• Use data-driven insights to refine campaign strategies and improve effectiveness.
• Prepare and present performance reports to the Marketing Director and other key stakeholders, making strategic recommendations based on data analysis.

Brand Alignment & Messaging

• Ensure all marketing campaigns and content are aligned with our brand identity, target audience messaging, and positioning.
• Maintain a consistent tone and voice across all marketing communications.

Any other tasks or projects as reasonably requested by the company:

Requirements

• 5+ years of experience in marketing campaign management and content development, preferably within an agency marketing environment
• Experience in healthcare communications would be ideal, with an understanding of fast-paced, creative, and strategic campaign execution rather than traditional medical communications.
• Strong understanding of B2B marketing, demand generation, and revenue-focused strategies.
• Experience with HubSpot (or similar CRM / marketing automation tools) for campaign management and lead tracking.
• Excellent communication, writing, and editing skills for crafting compelling marketing content.
• Proven ability to work independently and thrive in a results-driven environment.
• Strong project management skills, capable of juggling multiple initiatives simultaneously.
• Commercially minded, with an ability to align marketing initiatives with company growth objectives.
• Strong problem-solving and analytical skills, with a data-driven approach to campaign optimisation.

Benefits

• 33 days annual leave
• Birthday day off
• 5% pension contribution
• Private medical health insurance
• WORKsmart - allows employees to have flexibility around their start and finish time
• Hybrid Working