Business Director

Ogilvy UK; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading global marketing agency is looking for a Business Director to join their Fan Engagement team, responsible for driving fan engagement strategies for top-tier accounts in sports. The ideal candidate will have a strong understanding of Rights Holders and Brand Partnerships and proven experience in managing client relationships. The role offers opportunities for strategic impact in a dynamic environment and includes flexible working options.

Benefits

25 days annual leave + 1 Volunteer Day

Enhanced Maternity, Adoption and Shared Parental Leave

Flexible Working Model

Health and Wellbeing benefits

Life Assurance

Qualifications

• Experience working with Rights Holders and Brand Partnership in Sports is a must.
• Strong record of delivering fan engagement strategies.
• Ability to manage multiple projects across clients.

Responsibilities

• Lead role on major fan engagement accounts.
• Develop CRM strategies utilizing first-party data.
• Grow client relationships to deliver business results.

Skills

Understanding of Rights Holders

Strategic thinking

Fan engagement strategies

Direct-to-fan engagement

Relationship management

Job description

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clientsincluding Molson Coors (owner of Madrí beer), Valeo Foods UK (owner of Kettle Chips and Rowse Honey), Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

The Role:

We’re looking for aBusiness Directorto join our Fan Engagement team.

About Ogilvy Fan Engagement

We fuel fandom to drive business impact for our clients. For Rights Holders, Leagues and Teams, we help them understand, grow, engage and monetise their fans. For Brands, we help them reach and engage fans through partnership activation that turns fans into consumers.

We work with some of the biggest Rights Holders in Sport, including Formula 1, FIFA, The Premier League, LaLiga, NFL and the IOC. As well as global and regional Brands that activate partnerships in sports including Coca-Cola, Powerade, Samsung, Verizon, Carling, Google and IBM.

We’re a team of passionate fan engagement and capability experts across the Ogilvy Network. And we’re looking to add top-tier talent to our growing team.

Key Responsibilities:

We’re hiring for a Business Director to take a lead role on our biggest fan engagement account and a new partnership account. Both are in motorsport.

We’re looking for someone with a strong understanding of and experience working with Rights Holders and Brand Partnership in Sports. Beyond being a fan, we want an individual that understands the business of sport and the stage it provides brands to reach and engage audiences united by shared passions.

You should be a strategic thinker, with a proven record of shaping and delivering fan engagement strategies and experiences. You’ll need to take an empathetic view of the motivations and needs of fans, across different sports and types of fandoms. And you should be insight-driven in your approach - comfortable working with fan data and translating insights into action for our clients.

Your experience should be multi-channel, able to support fan engagement across the fragmented media landscape. The ideal candidate will have strength in direct-to-fan engagement, including relationship management and monetisation of fandom - as this is at the core of the Ogilvy Fan Engagement offering.This includesdeveloping and implementing CRM strategies, particularlyleveragingfirst-party data to enhance fanexperiencesand drive business results.

You’ll need to be a natural collaborator, working with integrated internal and client teams. Experience working with large stakeholder groups and managing partnership relationships will be favourable.

As a Business Director, you should have a proven record of partnering with client leads, being their trusted ally to deliver business results. And in doing so, grown the relationship between your agency and client.

Beyond supporting our existing clients, you will be expected to support our continued growth in sports, contributing to lead generation, pitches, proposals and our presence in market.

Requirements:

• Have a healthy fascination about human behaviour and how it can be influenced
• Be entrepreneurial and have a growth mindset
• Have high standards and hold the team (and yourself) accountable
• Know how to foster a positive team culture and mentor team members performance and careers
• Obsess over the detail and always be ahead of the client to anticipate and manage change
• Be adept at setting up and optimising processes for efficient and effective delivery
• Be able to juggle multiple projects across clients and capabilities
• Be personable and strong communicator to influence client and team decisions
• Love what you do and be a good, fun person to work with

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

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At Ogilvy we pride ourselves on being an inclusive and equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion. We strive to recruit from a diverse range of candidates and create an environment which provides the right conditions for belonging. We welcome all applications regardless of race, colour, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation and physical or mental disability etc. (please note this is not an exhaustive list). We are also actively focussed on encouraging greater representation by bringing more under-represented talent into our organisation. This is hugely important to us and Ogilvy has a thriving network of employee communities that exist to help everyone, no matter their background, succeed here.

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