Brand Marketing Manager

Sky Ireland Limited; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media and entertainment brand in the UK is seeking a Brand Marketing Manager to develop brand strategies and execute marketing campaigns. The role involves collaboration with creative agencies, guiding cross-functional teams, and ensuring brand consistency across all platforms. Strong communication, project management skills, and a proven track record in brand marketing are essential. The company offers a dynamic work environment with opportunities for growth and development.

Benefits

Generous pension package

Private healthcare

Discounted mobile and broadband

Exclusive Sky VIP rewards

Qualifications

• Proven track record of developing and executing insight-driven campaigns.
• Experience working with creative, media and production agencies.
• Strong organisation and project management skills.

Responsibilities

• Contribute to brand strategy and ensure consistent brand activation.
• Support development and execution of campaigns to raise brand awareness.
• Define messaging and creative direction for marketing campaigns.

Skills

Brand strategy development

Campaign execution

Project management

Communication skills

Analytical skills

Job description

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Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

Sky Business is a new, exciting division of Sky. We’re passionate about giving businesses better solutions to keep them moving forward - from Small Business, through Mid‑Market, Enterprise and Wholesale, to Hospitality - we provide broadband, phone and TV services to the whole UK B2B market.

With an exciting, fast‑paced scale‑up environment but with the support of Sky and parent company Comcast, we’re looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you’ll grow alongside our business.

This role sits within the Commercial and Marketing department which supports all our market segments in Sky Business.

The Brand Marketing Manager contributes to the evolution of our brand positioning, messaging and creative executions across the funnel from traditional ATL channels to Web, Social, Events, Direct Marketing and Digital.

You will report into the Brand Marketing Lead and work with the rest of the marketing team, creative and media agencies to deliver marketing campaigns and activations that drive awareness, consideration and have commercial impact.

You will be responsible for the delivery of our brand plans, ensuring our messaging, tone of voice, creative execution and media plans are fit for purpose and support the end goal of strengthening the Sky Business brand.

This is a pivotal role in the Sky Business Commercial & Marketing team ensuring there is alignment between the three Marketing teams, Proposition, Insights, PR, Internal Comms, Data & Marketing Ops and Digital.

What you’ll do:

Brand Strategy & Guardianship

• Contribute to the development and evolution of Sky Business brand strategy including the new “solutions selling” narrative and brand identity refresh, aligning with Sky Creative and driving internal change.
• Act as a brand guardian and ensure the brand is activated consistently and to a high standard across touchpoints and brand guidelines are followed.
• Provide guidance and direction to other members of the Commercial & Marketing team, Sales and Product.

Brand Campaigns Planning & Development

• Support the Brand Marketing Lead on developing briefs and driving E2E execution of campaigns aimed at raising awareness and positioning Sky Business as a trusted solutions partner to UK businesses of all sizes.
• Drive media and creative strategy and day‑to‑day conversations with Publicis and our creative agencies.
• Run post‑campaign analysis, drawing clear and actionable learnings for future campaigns across creative and media.

Messaging, Creative Strategy & Production

• Define the messaging and creative direction for demand generation and customer marketing campaigns targeting all our market segments, from Small Business, through Mid‑Market, Enterprise and Wholesale, to Hospitality.
• Guide the development and production of all campaign assets (DM, EM, OLV, Radio, TV, print, social content, print assets, display banners, web, etc) from agency briefing to asset delivery to media, digital and marketing teams, including legal clearance and leadership sign off (tier 1 campaigns only).
• Collaborate with the Insights team to identify customer and market insights to inform the messaging and creative strategy and keep monitoring our brand health.
• Align with the Marketing Project Manager to effectively manage brand and demand campaigns schedule and timely delivery of all assets. Facilitate cross‑functional collaboration with Finance, Sales, Legal, Customer Service & Ops and Product team when required.
• Manage creative production budget and ensure effective spending of activities.

What you’ll bring:

• Proven track record of developing and executing insight‑driven ATL, BTL and digital campaigns that drive brand awareness, build credibility and generate demand.
• Extensive experience of working with creative, media and production agencies.
• Strong design eye and detail‑oriented.
• Excellent organisation, communication and project management skills.
• Confident presenter, able to provide clear rationale to influence decision making at all levels.
• Be flexible and adapt well to change, being willing to roll up your sleeves and see where things need to be done in the highly dynamic environment that Sky Business represents.

The Rewards:

• Sky Q, for the TV you love all in one place.
• A generous pension package.
• Private healthcare.
• Discounted mobile and broadband.
• Access a wide range of exclusive Sky VIP rewards and experiences.

How