Brand Manager - Grocery

Tesco PLC; Digswell; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading grocery retailer is seeking an experienced Brand Manager to enhance their Own Brand portfolio. This role involves collaborating with cross-functional teams to deliver brand strategies while managing the development of food products. Ideal candidates will have strong brand leadership experience, commercial acumen, and the ability to drive innovative product propositions. The position is based in Digswell, United Kingdom and offers opportunities to influence brand direction within a dynamic team environment.

Qualifications

• Proven experience in Brand leadership roles.
• Strong teamwork and collaboration skills.
• Deep commercial understanding for strategic decisions.
• Ability to manage stakeholders effectively.

Responsibilities

• Lead Own Brand Development across all tiers in the category.
• Collaborate with teams to execute brand strategies across the 6Ps.
• Develop and deliver Own Brand Strategy for various food categories.
• Identify and prioritize Own Brand development opportunities.
• Translate customer insights into actionable product concepts.
• Ensure consistent implementation of brand guidelines.
• Build relationships within cross-functional teams.
• Monitor market and customer metrics for brand opportunities.

Skills

Brand leadership experience

Teamwork & collaboration

Commercial understanding

Stakeholder management

Job description

We're looking for an experienced Brand Manager to lead the development of our Own Brand portfolio within the Grocery category. In this role, you'll identify and prioritise growth opportunities across our food brands, creating propositions that resonate with customers and deliver commercial success. You'll collaborate with cross-functional teams to execute our brand strategy and pipeline, managing all aspects of the 6Ps: Product, Packaging, Price, Place, People and Promotion. Your ability to translate data and customer insight into compelling brand propositions will be key to driving results. This position is ideal for someone with strong commercial acumen, a passion for brand building and the ability to influence and work effectively with stakeholders.

Responsibilities

• Responsible for Own Brand Development across all tiers in my designated category.
• Work with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion) in my area.
• Developing and delivering the Own Brand Strategy across all Own Brand tiers (Tesco Finest, Tesco Core & Exclusively At Tesco brands) within the Grocery category, including Cooking Ingredients, Global Cuisines, Breakfast Cereals, Hot Beverages, Home Baking, Classic Grocery & World Foods.
• Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross-functional & senior teams to deliver.
• Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth.
• Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touch points.
• Developing strong relationships within cross-functional teams and with key senior stakeholders.
• Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand.
• Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group.

Qualifications

• Previous Brand leadership experience.
• Teamwork & collaboration experience.
• Commercial understanding.
• Stakeholder management.