B2B Marketing Manager

PowerToFly; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing firm in the UK is seeking a Marketing Manager to drive demand generation and go-to-market execution for Visa Direct’s solutions. The ideal candidate will collaborate with sales and global marketing teams, execute integrated campaigns, and monitor performance. Candidates should have a degree in Marketing or Business, with experience in B2B marketing preferred. Strong communication skills and proficiency in marketing tools are essential for this hybrid role.

Qualifications

• At least 3-5 years of marketing experience, ideally in B2B or product marketing.
• Strong understanding of demand generation and brand awareness.
• Ability to simplify complex concepts into compelling narratives.

Responsibilities

• Execute integrated marketing campaigns to drive demand and awareness.
• Monitor and optimize campaign performance using data-driven insights.
• Gather market insights and competitive intelligence.

Skills

Demand generation

GTM strategy

Campaign execution

Communication skills

Marketing automation tools

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

CRM platforms

Analytics tools

Job description

Job Description

As a Marketing Manager within the EuropeanVisa Direct MarketingTeam,you will drivedemand generation andgo-to-market execution. This role focuses onworking closely with the sales team, feeding the top of their sales funnel with opportunities generated through strategic campaigns andcompellingnarrativesthat resonate with business audiences. You will collaborate cross-functionally with sales,accountmanagementandthe global andregional marketing teams to ensure alignment and impact.

Key Responsibilities:

• Execute integrated marketing campaigns to drivedemand,awarenessand adoption of Visa Direct’s solutions.


• Monitor campaign performance andoptimizetactics based on data-driven insights.


• Content Development & Enablement:


• Partner with content and creative teams to deliver high-quality assets for campaigns and events.

Cross-Functional Collaboration:

• Work closely withsales, account management, global andregional marketers to ensure consistent messaging and execution.


• Coordinate with global teams to adapt strategies for local market needs.

Market Insights:

• Gather competitive intelligence and customer feedback to inform positioning and GTM strategies.


• Track industry trends and incorporate insights into marketing plans.

This is a hybrid position.Expectationofdays intheoffice will be confirmed by your Hiring Manager.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field, MBA preferred.


• Marketing experience, ideally in B2B or product marketing within payments or financial services.


• Strong understanding of GTM strategy, campaign execution, demand gen and brand awareness.


• Excellent communication and storytelling skills, ability to simplify complex concepts.


• Proficiency in marketing automation tools and CRM platforms, experience with analytics and reporting.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.