B2B Automotive Marketing Specialist

Stopgap Way; Richmond; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A prominent automotive marketing brand is seeking a B2B Automotive Marketing Specialist to create impactful campaigns within the UK market. You will drive multi-channel lead generation efforts while analyzing performance to ensure optimal growth. The ideal candidate has at least 5 years of B2B marketing experience in the automotive or tech sectors and has expertise in using tools like Marketo and Salesforce. The role demands creativity and analytical skills in a fast-paced environment, ensuring measurable results for strategic objectives.

Qualifications

• Minimum 5 years in B2B marketing, preferably in auto/tech sectors.
• Hands-on experience in demand generation and campaign strategy.
• High competency with analytics and marketing automation tools.

Responsibilities

• Translate business strategy into effective marketing campaign plans.
• Plan and execute multi-channel lead generation campaigns.
• Analyze campaign performance and optimize for growth.

Skills

B2B marketing

Email marketing

Analytical skills

Event planning

Creative copywriting

Tools

Marketo

Salesforce

Google Analytics

Looker

Job description

B2B Automotive Marketing Specialist

Job ID: 1282460

Salary: £45,000 - £50,000 per annum

Location: Abroad, Ireland

Job Type: Permanent

American automotive brand looking for a UK or Dublin based marketing hire to deliver multi channel, B2B lead generation campaigns.

About the role

Are you a driven B2B marketer with a passion for creating impactful campaigns that deliver measurable results? Our client is looking for a B2B Marketing Specialist to plan and deliver multi channel lead generation campaigns. This is a hands‑on role where you’ll drive campaign strategy, manage execution across multiple channels, analyse and optimise performance. You'll also work closely with Product Marketing and Sales to drive growth and income. If you thrive in a fast‑moving environment and love combining creativity with data‑driven insights, this role is for you.

About the company

Started by an online entrepreneur, this company is now the biggest online automotive brand across several global markets.

Key responsibilities

• Strategy: Translate the UK business strategy into effective marketing campaign plans across B2B channels
• Audience: Apply segmentation and personalisation strategies to develop relevant messaging
• Insights: Keep up with industry trends, competitor activity and customer insights to strengthen campaign effectiveness
• Campaigns: Plan and deliver multi‑channel campaigns (email, onsite merchandising, direct mail, paid display, social) to grow revenue and reduce churn
• Performance: Use marketing automation and analytics tools to test, measure and improve campaigns incl Marketo, Looker, Salesforce and Google Analytics
• Results: Build reports, run A/B tests, and share insights with stakeholders to inform business decisions
• Events: Partner with the events team to coordinate and execute impactful dealer sales events
• Manage budgets to ensure appropriate allocation for engagement and growth; analyse and report financial KPIs
• Work closely with teams in Ireland and the US including sales, product and business operations

Qualifications

• c 5 years in B2B marketing in UK or Ireland across automotive or tech sectors
• Hands‑on experience delivering demand generation, retention tactics and campaign strategy
• Experience marketing online trading platforms or apps
• Experience leading testing and optimising campaigns
• Highly numerate with experience of analytics platforms (Looker, Salesforce, Google Analytics) and marketing automation (Marketo preferred)
• Familiarity with CRM, email, and digital marketing tools
• Confident in planning and delivering events, including development of marketing support to promote them
• Ability to craft engaging copy across multiple on and offline channels
• Self‑starter, used to planning campaign strategy and delivery as sole UK marketing resource
• Think long‑term while delivering measurable short‑term results
• Proactive in generating fresh ideas and testing new approaches
• Excellent written and verbal skills for presenting insights and recommendations
• Strong organizational skills to juggle multiple projects and deadlines
• Precision in execution and performance tracking

Requirements

You must be fluent in English and have the right to work in the UK.

Apply Now

If you can tick all the boxes, please apply online NOW!
NB: You must be eligible to work in the UK