Associate Director of Sales

King's College London; Greater London; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

A prestigious educational institution in the United Kingdom is seeking an Associate Director of Sales to lead income-generating partnerships within the Further Education and Training sector. This role requires senior leadership experience in B2B sales and a deep understanding of the education landscape. The successful candidate will develop relationships with senior leaders and manage high-value accounts while leading a high-performing sales team. The position offers a competitive salary and flexible working options.

Benefits

Up to 20% bonus

Flexible working

Private healthcare

Professional development

Qualifications

• Experience in B2B sales, preferably in the education sector.
• Ability to understand workforce challenges in education.
• Success in consultative, solution-based selling.

Responsibilities

• Lead teams generating income through partnerships.
• Develop relationships with education sector leaders.
• Manage high-value relationships at executive level.

Skills

Senior leadership experience in B2B sales

Understanding of the Further Education landscape

Consultative selling skills

Building high-performing teams

Excellent communication skills

Job description

Associate Director of Sales

Associate Director of Sales. This is a pivotal position: you will set direction and lead from the front with senior customers in a workforce development body for the Further Education and Training sector, working in partnership with others to deliver professional learning and development for teachers, trainers, and leaders. Their mission is to improve education and training for learners aged 14 and over, supporting lifelong learning and social justice. The organisation is proud to foster a culture where everyone can thrive, guided by values and a commitment to sustainable practice.

Responsibilities

• Lead regional and central teams that generate income through membership subscriptions and associated services, building long‑term, solution‑led partnerships with colleges, training providers, and adult education organisations.
• Develop senior relationships with Principals, Vice‑Principals and HR/People Directors.
• Lead the B2B sales strategy to grow partnership, leadership development and learning offers.
• Personally manage senior, high‑value relationships and open doors at executive level.
• Model consultative, solution‑led selling; tell compelling stories that bring value to life.
• Align sales activity with marketing and product to deliver a seamless customer journey.
• Strengthen customer success and regional engagement to ensure measurable impact and renewals.
• Mature sales operations (pipeline, forecasting, performance reviews and dashboards).
• Embed effective use of customer relationship management systems and data insight.
• Lead, coach and mentor a small, high‑performing sales and customer success team.

Qualifications

• Senior leadership experience in B2B sales, partnerships or commercial development, ideally within the education, learning or professional membership sector.
• Deep understanding of the Further Education and skills landscape, including workforce challenges and sector priorities.
• Demonstrable success in consultative, solution‑based selling to senior leaders in colleges, training providers or adult education organisations.
• Experience designing and delivering people‑focused solutions such as membership, CPD or leadership development offers.
• Proven ability to build and lead high‑performing sales teams with a collaborative and coaching approach.
• Skilled in pipeline management, forecasting and performance accountability, with strong CRM and data insight capabilities.
• Excellent communication, negotiation and presentation skills, able to engage credibly with education sector stakeholders.
• Motivated by social purpose and sector impact; outward‑facing and relationship‑driven.

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Employment Details

Employment type: Permanent. Hours: Full time, 35 hours per week. Working arrangements: Hybrid with national travel – typically around three days per week with customers or prospects, or in the office in London. Start date: To be confirmed.