Advanced Analytics Lead

Nestlé; Crawley; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A prominent multinational food and beverage company is seeking an Advanced Analytics Lead to drive marketing transformation through data and insights. This role involves leading the UK marketing analytics practice, fostering a data-driven culture, and optimizing marketing investment across major categories. Ideal candidates will possess strong analytics consulting experience and skills in advanced data solutions. The position offers a competitive salary, hybrid working environment, and a variety of additional benefits.

Benefits

Car allowance

Private medical insurance

Potential bonus

Generous pension scheme

12 flexible days

Qualifications

• Strong skills in marketing mix modelling and pricing & promotion optimisation.
• Considerable previous experience in analytics consulting delivering marketing analytics.
• Strong experience in analytics or media agency and/or advertiser analytics department.

Responsibilities

• Champion media and price & promotion effectiveness programs providing insights.
• Train and empower categories to optimise decisions and investments.
• Develop planning scenarios to maximise return on investment.

Skills

Marketing mix modelling

Pricing & promotion optimisation

Advanced analysis

Performance optimisation

Statistical analysis

Relationship-building

Change management

Collaboration skills

Tools

Tableau

PowerBI

Adobe Analytics

Google Analytics

Job description

Position Snapshot

Business Area: Nestlé UK&I

Advanced Analytics Lead UK&I

Location: Park House, Crawley (Hybrid working, min 2 days in the office)

Salary between £55,000 and £65,000 depending on experience + car allowance + private medical + potential bonus + generous pension scheme + 12 flexible days in addition to holiday entitlement + other fantastic benefits!

Position Summary

We have a fantastic opportunity for an Advanced Analytics (AA) professional to join the CMIA (Consumer & Marketplace Insights & Analytics) UK&I team to drive a transformation programme in marketing through data and analytics.

You’ll lead the marketing analytics practice in the UK market by embedding data and analytics into day-to-day decision making to drive optimal total investment across the marketing mix. A champion of transformation and excellence, this role will focus on enabling marketing with data and tools to be more data and insights driven to guide marketing investment and drive growth.

Key Responsibilities

• Champion media and price & promotion effectiveness programs of two of our biggest categories (Confectionery & Coffee) providing insights and recommendations to optimise campaigns and marketing investment.
• Train and empower the categories in the market to optimise decisions and investment choices sharing learnings and best practice across categories and zone Europe markets.
• Act as a key liaison for media effectiveness, collaborating with media teams, agencies, and research partners.
• Develop planning scenarios (foresight) to maximise return on investment.
• Foster a data-driven culture and develop data capabilities across brand and CDT (Category Development Team) teams to leverage advanced data solutions to improve business performance and capitalise on opportunities.
• Support the 4Us brand performance tracking across a wide range of marketing metrics collaborating with the AA lead in Z-EUR to drive common KPIs and good reporting on real time dashboards, keeping track of evolving AI tools for further optimisation.

What Will Make You Successful

• Strong skills in marketing mix modelling and pricing & promotion optimisation, advanced analysis & data modelling, performance optimisation, statistical analysis, and insights integration & synthesis.
• Experience leading partnerships with technical teams and managing cross-functional projects as well as leading change and business partnering.
• Excellent relationship-building and communication skills to present insights and recommendations to both technical teams and senior executives and effectively influence at different levels of the organisation.
• Ability to work effectively at fast-pace to drive projects to completion and with impact.
• Collaboration and stakeholder management with strong presentation and storytelling skills.
• Ability to champion the adoption of cutting‑edge data science, including AI and advanced analytics techniques.
• Effectively handles pressures and demands from multiple stakeholders and competing priorities; comfortable in managing ambiguity.

Your experience & skills will also include

• Considerable previous experience in analytics consulting delivering marketing analytics (strategy).
• Extensive expertise in marketing effectiveness measurement and tools (e.g., attribution measurement, marketing mix modelling, multi-touch attribution, sales lift measurement).
• Strong experience in analytics or media agency and/or advertiser analytics department.
• Excellent knowledge of media KPIs, change management, and agile project management.
• Experience in retail digital media and shopper investments is an advantage.
• Proven experience in creating and optimising dashboards using Tableau or similar tools (PowerBI) and with marketing analytics platforms (Adobe Analytics, Google Analytics).

What you need to know

The closing date for this role is the 16th December 2025.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)

We are committed to equal opportunity for all, and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!