Account Director (FTC)

ESSENCEMEDIACOM; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading media agency is seeking a Media Planning Director based in the Greater London area. The ideal candidate will manage performance planning for broadband clients, ensuring optimal budget use and insightful campaign analyses. Strong experience in direct response planning and leadership skills are essential. Moreover, the role necessitates a collaborative approach, working closely with junior team members and various specialists within the agency. The position offers opportunities for creative solutions and innovations in media strategies.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Mental health awareness days

Qualifications

• Experience in DR/performance planning.
• Ability to lead and support junior team members.
• Strong client relationship and management skills.

Responsibilities

• Oversee quality of deliverables and manage media budgets.
• Deliver presentations and reports on campaign performance.
• Collaborate with teams to ensure optimized media planning.

Skills

Forecast campaign outcomes

Excellent verbal communication skills

Strong problem-solving abilities

Proficient in spreadsheet functions

Skilled in quantitative reasoning

Tools

Comscore

GWI

TGI

YouGov

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This Media Planning Director is responsible for leading the performance planning for Broadband across EE, BT and Plusnet. This involves ensuring client budgets are used optimally via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns. They are responsible for the day-to-day management of media plans and their proper implementation, working to fulfil the agreed media objectives in the context of changing market conditions. They demonstrate strong working knowledge of the overall media landscape and available research, using these to inform planning recommendations.

In this role, we are looking for someone with DR/performance planning experience. You will be a sharp and strategic thinker who balances a creative mindset with a meticulous and rigorous approach. You will lead the team in delivering the best solutions for our clients, driving collaboration across both the planning teams as well as the wider community of specialists here at WPP Media.

Essential Functions/Responsibilities

• Oversee and ensure quality of deliverables from junior team members.
• Deliver high-quality presentations, reports, post-campaign analyses, and clear briefs.
• Provide strong rationale for media investment recommendations and campaign performance.
• Lead client presentations and briefings.
• Collaborate with Activation and Analytics to design test & learn strategies for campaigns.
• Manage media budgets to achieve intended outcomes.
• Contribute to internal thought leadership and improve team processes.
• Set and improve quality standards for planning deliverables based on feedback.
• Support media plan development for new business pitches when needed.
• Assist with onboarding new clients, working with Client Services.
• Create one case study per quarter for internal sharing.
• Manage and develop 1-2 direct reports.
• Provide solutions and new ideas to benefit team and clients.
• Stay updated on key markets, channels, technology, and platforms.
• Implement test and learn programs to drive innovation and learning.

Skills and Experience

Our Culture

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Forecast campaign outcomes and manage budgets effectively.
• Proficient in spreadsheet functions (VLOOKUP, Pivot Tables).
• Excellent presentation design skills.
• Familiarity with media research tools (e.g., Comscore, GWI, TGI, YouGov).
• Strong written and verbal communication skills.
• Exceptional organizational skills and attention to detail.
• Ability to meet deadlines.
• Excellent client relationship and management skills.
• Strong problem-solving and decision-making abilities.
• Ability to work independently and in a team.
• Skilled in quantitative reasoning.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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