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CRM Lifecycle Specialist FHX
Honoré Gaming
Paris
À distance
EUR 60 000 - 80 000
Hier
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CRM Lifecycle Specialist FHX
Honoré Gaming
Paris
À distance
EUR 60 000 - 80 000
Plein temps
Hier
Soyez parmi les premiers à postuler
Résumé du poste
A leading iGaming company is seeking a CRM Lifecycle Specialist to implement strategies that enhance player engagement and retention. The ideal candidate will have proven experience in lifecycle marketing within iGaming and proficiency in CRM tools. This position offers a remote work environment with a contract length of 4 to 6 months, and a remuneration of €2500-€3500 per month.
Qualifications
- Proven experience in CRM retention or lifecycle marketing within the iGaming industry.
- Strong understanding of customer segmentation, personalization, and lifecycle journeys.
- Analytical mindset with the ability to interpret data and optimize campaigns.
Responsabilités
- Implement and execute CRM strategies to strengthen player engagement.
- Support the CRM Manager with insights for customer segmentation.
- Coordinate CRM campaigns across SMS and push notifications.
Connaissances
CRM retention
Customer segmentation
Data analysis
Collaboration
Project management
Regulatory requirements knowledge
CRM tools proficiency
Outils
Optimove
Braze
Emarsys
Salesforce Marketing Cloud
Description du poste
Overview
Honoré Gaming is seeking a skilled CRM Lifecycle Specialist to take ownership of player engagement strategies across our iGaming platforms. The ideal candidate will enhance customer retention loyalty and lifetime value by implementing tailored CRM initiatives. This role requires a data-driven professional with expertise in multi-channel communications segmentation and lifecycle optimization.
Key Responsibilities
- Implement and execute CRM strategies to strengthen player engagement, retention and loyalty for different brands.
- Build a framework of player retention and be a driver of building retention tools.
Additional Responsibilities
- Implement and execute CRM strategies to strengthen player engagement retention and loyalty.
- Support the CRM Manager with insights for customer segmentation and lifecycle optimization.
- Coordinate CRM campaigns across SMS push notifications and in-app channels.
- Ensure campaigns align with broader marketing initiatives and brand guidelines.
- Design event-based communications and personalized customer journeys.
- Refine messaging to drive desired player behaviors and improve conversion.
- Monitor campaign KPIs (engagement conversion churn LTV) and deliver regular reports.
- Identify optimization opportunities through A / B testing and performance analysis.
- Leverage data insights to drive segmentation strategies and personalization.
- Deliver tailored experiences to maximize player engagement and lifetime value.
- Collaborate with cross-functional teams including Product Marketing and BI.
- Align CRM activities with overall business objectives.
- Stay updated on CRM and iGaming industry trends sharing insights for continuous improvement.
Conditions
- Contract length : 4 / 6 months
- Work location : Remote
- Remuneration : 2500-3500 P / M
- Starting date : ASAP
Role name
CRM Lifecycle Specialist
Qualifications
- Proven experience in CRM retention or lifecycle marketing within the iGaming industry (sports betting and / or casino).
- Strong understanding of customer segmentation personalization and lifecycle journeys.
- Hands-on experience with CRM tools (e.g. Optimove Braze Emarsys Salesforce Marketing Cloud or similar).
- Analytical mindset with ability to interpret data and optimize campaigns.
- Excellent communication and collaboration skills.
- Knowledge of responsible gaming and regulatory requirements.
- Strong project management skills and attention to detail.
- English proficiency (Spanish and French are a plus).
Desired Profile
- Proven experience in CRM retention or lifecycle marketing within the iGaming industry (sports betting and / or casino).
- Strong understanding of customer segmentation personalization and lifecycle journeys.
- Hands-on experience with CRM tools (e.g. Optimove Braze Emarsys Salesforce Marketing Cloud or similar).
- Analytical mindset with ability to interpret data and optimize campaigns.
- Excellent communication and collaboration skills.
- Knowledge of responsible gaming and regulatory requirements.
- Strong project management skills and attention to detail.
- English proficiency (Spanish and French are a plus).
Recruitment Process
- one-hour video conference with the head of marketing
- usecase
Key Skills
Junit,Customer Service,Freelancing,Industrial Safety,ACCA,Arbitration
Employment Details
- Employment Type : Full Time
- Experience : years
- Vacancy : 1
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.
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