Company : Primo
Role :
VP of Sales (potential to evolve into CRO or COO over time)
Location : Paris based for now (if you know someone who matches everything but lives elsewhere drop me a message)
Language : English fluent / native
Work Policy : Hybrid in Paris.
Industry : SaaS / Endpoint & Identity Management
Product : Modern IT platform offering MDM EDR Identity Management and IT Service Management capabilities.
Local Team Overview
- 2 AEs (one RevOps focused)
- 1 inbound sales manager
- 1 freelance SDR
- 1 channel manager
- 1 CSM
- 1 sales engineer (also handles onboarding & technical support)
- 1 additional SDR and AE joining in September
- Target : 45 new GTM hires by year-end (could include PMM inbound CSM)
Team currently reports into Martin (Founder / CEO). New VP of Sales will take over GTM leadership.
Role Scope
Sales Channels :
Outbound (90% of current business)Inbound (10% historically higher)Indirect / MSP (nascent first deal signed)AE Sales Motion :
ACV : 1214K. Have been growing from 3K >6K >
9K over the last 3 years. Strong upmarket flow
ICP currently has around 125 employees can easily go up to 250Sales cycle : 45 days45 meetings to closeChannels : Email sequences (via Clay) cold calling enrichment discovery demo closingStrong payback ratio (1 : 3 CAC to LTV)SDR :
Outbound focus with structured intent workflowsCold calling plays a significant roleKey Objectives
Within 618 months :
Build and structure a best-in-class sales playbook demo flows and internal processesScale and validate the indirect / MSP channelExpand into non-French markets with localized GTM motions (priority : EMEA)Increase % of full-platform adoption (MDM Identity AI)Drive product-led growth initiatives for low-touch sales (Hire develop and manage the GTM team to hit 300K / month new business (currently at 100120K / month)Growth Path
Potential to grow into CRO or COO role as the company scalesLeadership team currently includes CEO and CTO (former founder of Luco scaled to 250 people)Significant strategic influence on GTM marketing and product feedback loopsMust-Have Experience
Proven track record building GTM orgs from 12M ARR to 10MExperience scaling outbound-driven sales in SMB / MM segmentsFamiliarity with PLG environments even if not leading them directlyBuilt or scaled MSP / indirect channel motionsExperience managing full customer journey : sales onboarding and customer successAnalytical strategic and trial and error mentalityNice-to-Haves
Direct experience managing or collaborating with marketing teams (SEO SEM content)Experience in identity management MDM or IT / security SaaSFamiliarity with customer support orgsBackground in data-driven experimentation and PLG strategyCompensation
Max OTE : 250KBase salary cap : 125130KFlexibility on structure depending on experience risk appetite and relocationEquity : Up to 4% for entrepreneurial candidates who optimize for long-term upside (preferred)Salary progression tied to Series A / B milestonesHiring Process
Intro call with CEOCall with senior sales teamOnsite in Paris (includes case exercise lunch with team CTO sync)Final call with investor(s)Reference check and / or backchannelingFeedback Loop
Update longlist before Wednesday night 13 / 08Weekly syncs via scheduled callsDecision-making coordinated with Lars Martin MachielLonglist : Recording
Required Experience :
Exec
Key Skills
Economics,Feed,Dca,Dcom,ABAP,Audio Visual
Employment Type : Full-Time
Experience : years
Vacancy : 1
Monthly Salary Salary : 125 - 130