Sticks Marketing Manager

Albéa; Gennevilliers; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading cosmetics company in Gennevilliers is looking for a Product Manager to oversee the development and marketing of lipsticks and sticks packaging. The role involves strategic marketing, market analysis, and leading cross-functional projects. Candidates should have a Master's in Marketing and 1-2 years of experience in a product development role. Fluency in English is mandatory.

Qualifications

• 1-2 years of experience in marketing with product development
• Dynamic and open-minded personality
• Ability to travel around 10% of the time

Responsabilités

• Develop and promote categories of lipsticks, face sticks, and lip balms
• Follow market trends to identify growth opportunities
• Launch new products and services

Connaissances

Strategic marketing

Market analysis

Project leadership

English fluency

Formation

Master’s or university degree in Marketing

Description du poste

Job summary

Our Marketing department is currently looking for a Product Manager – Lipstick & Sticks packaging who will be responsible for developing and promoting the following categories : lipsticks, face sticks and lip balms.

This role is part of the Cosmetics and Fragrance (C&F) team, which also works on mascaras and lip glosses, compacts, fragrance caps, skincare caps and jars.

The mission is to develop this category and work hand in hand with other marketing teams, communications, sales and technical teams. It ensures the improvement of our visibility and sales with key stakeholders, in line with Albéa’s growth ambitions.

Scope

This position reports directly to the Marketing Director at C&F and is dedicated to a portfolio of the following products : lipsticks, face sticks and lip balms.

Main activities

Key responsibilities include :

• Strategic marketing
• Follow market trends to identify makeup, skincare and packaging trends, at global and regional levels
• Analyse the market to define growth opportunities
• Analyse the competition : strategic locations and development axes, new products, standard ranges, price strategy…
• Design the category strategy and value proposition, as well as the marketing plan
• Ideate and lead the development of new products for the category
• Launch new products and services, and train Sales teams and communicate accordingly
• Manage the standard range and rationalise when needed
• Support sales teams to push the Albéa portfolio at customer meetings and tradeshows

Accountability including KPIs

Guarantee that trends are identified, plan marketing done

Profile (Experience & qualifications)

Profile and experience

• Master’s or university degree, preferably with a specialisation in Marketing
• At least 1 / 2 years of experience in marketing (B2B or B2C) with a proven track record in a product development role
• Business oriented : capacity to lead projects involving various teams
• Ability to quickly understand technical and financial features of products and plants
• Knowledge of the cosmetics world is a plus
• You are dynamic, open-minded and agile
• Fluency in English is mandatory. French is a plus
• Ability to travel around 10% of time