Senior PR & Influence Manager (CDI)

Colgate-Palmolive Company; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading consumer products company based in Paris is seeking a Senior Global PR & Influence Manager. This role requires a strong focus on developing global public relations strategies and influencer marketing initiatives. The successful candidate will collaborate closely with local markets to co-create impactful strategies and is expected to have 6-7+ years of experience in a similar role. Proficiency in English and French is mandatory, along with leadership skills. This is a full-time position requiring office presence four days a week.

Qualifications

• 6-7+ years experience in Public Relations and Influencer Marketing.
• Strong focus on global or multi-market roles.
• Excellent communication skills in English and French.

Responsabilités

• Define and implement global PR and Influence strategies.
• Collaborate with local markets for co-creation of initiatives.
• Manage external PR agencies and monitor performance.

Connaissances

Public Relations

Influencer Marketing

Leadership

Communication

Description du poste

No Relocation Assistance Offered

Job Number#171069 - Paris, Paris, France

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Senior Global PR & Influence Manager will be a vital member of the Global Communications team at Filorga. This role demands extensive experience in public relations strategy, influencer marketing, and reputation management within a global environment.

The successful candidate will be responsible for defining and driving the global PR and Influence strategy to elevate brand awareness and advocacy. Crucially, they will move beyond a traditional headquarters-to-market directive model, fostering deep collaboration and co-creation with local markets to ensure initiatives are relevant, creative, and impactful.

TYPE OF CONTRACT: CDI

START DATE: Q1 2026

OBJECTIVES

• Improve brand notoriety and desirability by partnering with local markets to develop and deploy creative and innovative initiatives.
• Shift the global-local dynamic from "guideline dissemination" to active co-creation, ensuring local nuances shape global strategies.
• Increase the impact on User Generated Content (UGC), driving organic conversation and advocacy across social platforms.
• Develop and refine the global seeding strategy, ensuring product placement reaches the right hands to maximize visibility and desirability.
• Ensure all global PR strategies are delivered on time, within budget, and in alignment with the master brand strategy.
• Provide clear and consistent reporting on PR performance (EMV, Reach, Share of Voice).

ROLES AND RESPONSIBILITIES

A. Strategy & Innovation

Strategy Development: Define, document, and implement comprehensive strategies for PR and Influence. This includes specific sub-strategies for increasing UGC volume and quality.

Seeding Strategy: Design a strategic approach to product seeding and gifting that maximises ROI. This involves identifying key profiles, creating "unboxing" moments, and defining tiers for gifting (VIP vs. micro-influencers).

Concept Development: Collaborate with internal stakeholders to create compelling PR hooks. Work with local markets to brainstorm how these hooks can be translated into innovative local activations.

B. Co-Creation & Market Partnership

Market Collaboration: Actively partner with local markets to co‑create initiatives. This involves regular brainstorming workshops and feedback loops to ensure global concepts work locally, rather than simply sending guidelines.

Cross-Functional Coordination: Serve as the central point of contact, coordinating input from experts and marketing teams while ensuring local market feedback is integrated into the final output.

Meeting Management: Lead regular status meetings with local PR leads, utilising these sessions as forums for two‑way dialogue and idea exchange, not just status updates.

C. Execution & Reporting

Toolbox Development: Responsible for the "360° PR & Influence" content delivery. Ensure toolkits are flexible enough to allow for local adaptation and creativity.

Asset Management: Oversee the coordination and distribution of press assets, ensuring they support the specific needs of local seeding and UGC campaigns.

Timeline Management: Create detailed project plans for major activations, factoring in time for local market consultation and adaptation.

Reporting: Consolidate global reports on coverage and influencer performance, with a specific focus on tracking UGC growth and the success of seeding initiatives.

External Agency Management: Act as the primary lead for the external PR agency. Brief the agency, monitor their performance, manage their budget, and ensure they deliver against the global roadmap.

QUALIFICATIONS & EXPERIENCE

Experience: 6‑7+ years of experience in a similar role, with a strong focus on Public Relations and Influencer Marketing.

Industry: Experience in the beauty or skincare industry is a significant plus.

Global Context: Proven experience in a global or multi‑market role. Must demonstrate an ability to listen to and collaborate with diverse local teams.

Communication: Excellent written and verbal communication skills in English and French are mandatory.

Soft Skills: Strong leadership, organisational, and interpersonal skills. A collaborative mindset is non‑negotiable; the candidate must be a facilitator of ideas, not just a manager of tasks.

REPORTING & LOCATION

Reporting: This position reports directly to the Head of Global Communications.

Location: 8th arrondissement, Paris, France until July 2026, after which the company will depart to Colombes.

Office Presence: This position requires office presence 4 times a week (Monday through Thursday).

PERFORMANCE METRICS

• Successful deployment of creative initiatives co‑developed with local markets.
• Measurable increase in UGC volume and engagement.
• Effectiveness of the seeding strategy (conversion from gift to post).
• Positive feedback from local stakeholders specifically regarding the level of collaboration and partnership.
• Clarity and consistency of global PR / Influence reporting.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.