Retail Business Development Manager, EU(Crypto)

OSL; Lyon; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading digital asset platform in Lyon is seeking a Business Development Manager to manage retail acquisition channels and grow its user base across Europe. The ideal candidate will have 2-5 years of experience in business development or partnership marketing, strong knowledge of the crypto trading ecosystem, and fluency in English. This role offers a dynamic environment focused on innovation and strategic growth.

Qualifications

• 2-5 years of experience in business development, ideally in crypto or fintech.
• Strong understanding of retail crypto trading ecosystems.
• Experience managing performance-based partnerships.

Responsabilités

• Develop strategies to acquire retail users through various channels.
• Build partnerships with influencers and trading platforms.
• Design tailored partnership programs and campaigns.

Connaissances

Business development

Affiliate management

Partnership marketing

Crypto trading knowledge

Performance metrics analysis

Fluent English

German or French language

Outils

TradingView

3Commas

Description du poste

About OSL

As a subsidiary of the publicly listed OSL Group (HKEX : 863.HK ), OSL Digital Securities is Hong Kong’s first and most established SFC‑licensed and insured digital asset platform. Operating since 2018, the platform provides institutional‑grade digital asset services to corporations, financial institutions, professional and retail investors.

OSL Hong Kong delivers services across five core domains : OTC brokerage, Omnibus broker solutions, custody, wealth management, and retail services. The OTC brokerage services provide 24 / 7 high‑liquidity crypto trading with fiat on / off‑ramp services. Custody solutions feature client‑asset segregated wallet management backed by US$1 billion insurance coverage. The wealth management suite offers crypto investments to traditional investors, including tokenised treasuries, RWAs, structured crypto products, and quant investment strategies. Retail services bring institution‑grade security and crypto access to professional and retail investors.

As a pioneer in bridging traditional finance and the digital asset economy, OSL Group adheres to its core concept : Open, Secure, and Licensed, empowering the next generation of global financial infrastructure. In addition to Hong Kong, OSL Group expands operations under full regulatory compliance in Japan, Australia, Europe and beyond.

About the Role

You will be responsible for identifying, engaging, and managing retail acquisition channels that help grow OSL’s user base and brand awareness across Europe.

You understand how retail traders engage with crypto platforms — including the ecosystems around TradingView, 3Commas, and other trading tools — and can turn those insights into impactful partnerships.

Key Responsibilities

• Develop and execute strategies to acquire retail users through KOLs, affiliates, brokers, and trading communities .
• Build partnerships with trading platforms, influencers, and content creators to expand OSL’s retail footprint.
• Work with marketing and product teams to design tailored partnership programs, campaigns, and incentive models.
• Leverage tools such as TradingView, 3Commas, and similar retail trading ecosystems to drive visibility and engagement.
• Track and analyze performance metrics to optimize ROI and conversion across all retail partnership channels.
• Stay up to date with crypto trends, retail user behavior, and the competitive landscape in Europe.

Requirements

• 2–5 years of experience in business development, affiliate management, or partnership marketing , ideally within crypto, trading, or fintech.
• Strong understanding of retail crypto trading ecosystems , including influencers, brokers, and community‑driven growth.
• Experience managing performance‑based partnerships (affiliates, referral programs, or KOL campaigns).
• Fluent in English; other European languages (especially German or French) are a plus.
• Self‑motivated, results‑oriented, and comfortable working in a fast‑moving, cross‑functional environment.

Nice to Have

• Existing relationships with KOLs, affiliates, or brokers in the European crypto or trading space.
• Hands‑on experience with TradingView, 3Commas , or similar platforms.
• Understanding of regional marketing and compliance nuances in promoting crypto services.

Our Commitment to Diversity & Inclusion

OSL is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, identities, and experiences. Everyone deserves an equal chance to contribute and grow here — regardless of race, gender identity, sexual orientation, religion, national origin, age, disability, or veteran status.