Product Marketing Manager

Mackin Talent; Offre d’emploi; Hybride; EUR 80 000 - 100 000; Plein temps

Résumé du poste

A leading technology firm in Auvergne-Rhône-Alpes is seeking a Product Marketing Manager to drive successful market entry for their wearables portfolio. The ideal candidate will have over 8 years of experience in strategic marketing and product management, with a strong proficiency in data-driven insights and cross-functional collaboration. This role involves defining go-to-market strategies and operationalizing initiatives for international markets. The company provides a supportive work environment with opportunities for career progression.

Prestations

Healthcare contribution

Company pension scheme

Work laptop and phone

25 days annual leave

Paid bank holidays

Qualifications

• 8+ years experience in strategic marketing, product marketing management, or product management within technology.
• Experience working in a fast-paced, changing environment with cross-functional teams.
• Proficiency in customer research and using data to inform strategy.

Responsabilités

• Drive successful market entry and accelerate growth for wearables.
• Partner with research teams to gather insights for launch and growth tactics.
• Define go-to-market strategy and operationalize for new market launches.
• Identify bottlenecks and scale presence across international markets.

Connaissances

Strategic marketing

Product marketing management

Cross-functional collaboration

Analytical skills

Communication skills

Formation

BA/BS degree in marketing, business, product development, or related field

Description du poste

Our client is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on bringing our wearables portfolio to people all worldwide.

This person will be responsible for driving successful market entry and accelerating growth across international markets for our growing portfolio of wearables. They will serve as the central lead for global expansion initiatives—owning go-to-market strategy, execution, and performance in partnership with regional and cross-functional stakeholders. To be successful, the candidate will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritise, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, International - Reality Labs Responsibilities:

• Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market
• Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative
• Define prioritisation, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve sales and engagement / retention
• Own and operationalize a clear go-to-market strategy for new market launches bringing a clear point of view to the team, and informing strategic decisions and trade-offs
• Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets

Requirements

• 8+ years experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
• Combination of strategic product marketing experiences and hands-on tactical execution
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Experience delivering product launch results with internal and external partners including product, sales, marketing, comms, partnerships, legal and policy

Preferred Qualifications:

• Product Marketing experience in launching consumer hardware, software products and electronics in international markets
• Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
• Experience with both early-stage products and established products
• BA/BS degree in marketing, business, product development, or related field

Healthcare contribution and inclusion in company pension scheme

Work laptop and phone

25 days annual leave (pro-rata) plus paid bank holidays

Expanding workforce with potential for career progression for top performers