Manager, Global Digital Marketing H/F

Aptar; Rueil-Malmaison; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Aptar recherche un Manager, Global Digital Marketing pour diriger la stratégie de marketing numérique au sein de l'équipe Pharmaceutique. Le candidat sera responsable de la création de contenu digital efficace, de l'optimisation du site web et de l'analyse des performances pour maximiser le retour sur investissement. Cette position offre la possibilité de travail à distance selon la politique de l'entreprise et favorise un environnement de travail diversifié et inclusif.

Qualifications

• 5-7 ans d'expérience prouvée en marketing numérique exigée.
• Expérience B2B en marketing pharmaceutique ou industrie connexe souhaitée.
• Capacité à dériver des insights significatifs à partir de données complexes.

Responsabilités

• Gérer une équipe de spécialistes en marketing numérique.
• Définir et exécuter des plans de marketing numérique pour atteindre les objectifs commerciaux.
• Analyser les indicateurs clés de performance (KPIs) pour démontrer le succès.

Connaissances

Analyse stratégique

Digital Marketing

Utilisation de l'IA

Connaissance des outils numériques

Formation

Master en marketing avec un accent sur le marketing numérique

Description du poste

Manager, Global Digital Marketing, Pharma H/F

WHO WE ARE

At Aptar, we draw on our expertise in design, engineering and research to develop innovative dispensing systems for the packaging industry. These solutions enhance our customers' brands and improve the everyday comfort of people around the world in terms of functionality, design, health and safety.

Every day, Aptar creates “revelations” for its customers, consumers and patients by regularly bringing to market innovations that revolutionize packaging through product delivery systems. These systems have a variety of applications, enabling consumers to make optimum use of their favorite fragrance, children to avoid ketchup dosage mishaps, and patients to benefit from connected technologies that enable better adaptation to their treatment.

YOU SHOULD JOIN US BECAUSE WE :
- Attract and develop talent,
- Offer a diverse and inclusive work environment,

- Turn failure into experience by embracing the right to make mistakes in an open, trusting environment,- Invest in employee development through local, regional and global career opportunities,
- Contribute to local initiatives wherever we operate

This is the start of your adventure at Aptar :

Part of the Digital Marketing team, the Global Digital Marketing Manager is responsible for leading the successful planning and execution of the global Digital Marketing strategy for Aptar Pharma, supporting the Pharma business strategy and objectives.

The role is pivotal within the Digital Marketing team. The Digital Marketing Manager is responsible for designing, implementing and optimizing digital marketing strategies to effectively promote the company’s drug delivery products and services across various digital channels to prospective customers.

The primary mission of the Digital Marketing Manager is to drive awareness of Aptar Pharma and our drug delivery solutions and services to generate leads that will contribute to the company's sales pipeline growth. This involves managing multiple facets of the digital marketing landscape, including content creation for emails and social media, website optimization, and database management in compliance with GDPR. They will also employ data-driven approaches to refine marketing strategies and budget allocations, ensuring that every campaign delivers the best possible return on marketing investment (ROMI).

Key Responsibilities :

• Manage a team of Digital Marketing specialists.

• Lead the successful planning and execution of the B2B Digital Marketing strategy for Aptar Pharma utilizing an omni-channel approach.
• Lead the definition, planning, and execution of the annual Digital Marketing MarCom plans, supporting the Business Marketing Managers to meet their business objectives via digital marketing activities and campaigns.
• Work closely with Business Marketing and Business Development/Sales teams to understand Business category priorities, identify target audiences and personas, and craft effective digital marketing campaigns to deliver KPIs.
• Lead the production of digital content for websites, webinars and emails.
• Optimize the company website with SEO strategies, monitor key metrics through analytical tools like Piwik, and recommend actionable changes to increase site traffic and engagement
• Analyze Key Performance Indicators (KPIs) across all digital marketing channels to demonstrate success, identify areas for improvement and optimization of digital marketing channel mix.
• Provide data-driven recommendations regarding marketing budgets and multi-channel campaigns.
• Manage external suppliers and agencies.
• Develop, proactively manage & optimize digital marketing budgets for assigned projects.

Our future colleague :

• Master’s degree in business marketing, with a Digital Marketing emphasis preferred
• 5-7 years proven digital marketing experience required
• B2B experience in pharmaceutical marketing or related industry a plus
• Strategic and analytical thinker with a passion for Digital Marketing
• Experience using AI in content creation, analytics and customer journey design.
• Experience with lead qualification and routing processes
• Strong understanding of digital marketing tools and metrics, with the capability to derive meaningful insights from complex data.
• Proven track record of delivering measurable results in a fast-paced environment.
• Experience working in a multicultural/multinational business unit environment

Location :

• Global Digital Marketing team is based out of Rueil-Malmaison, France.
• Possibility for Remote Working to be agreed upon based on Aptar’s remote working policy.

Be You. Be Aptar

Aptar is an equal opportunities employer. We believe that a diverse workforce is key to our success. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief.