Global Junior Product Marketing Manager

The Estée Lauder Companies Inc.; Neuilly-sur-Seine; Sur place; EUR 65 000 - 85 000; Plein temps

Résumé du poste

A global beauty company in Île-de-France is seeking a Product Manager to lead skincare launches and develop innovative marketing strategies. This role involves cross-functional teamwork to drive product development, manage the end-to-end launch process, and identify market opportunities based on consumer insights. Ideal candidates will have a passion for beauty trends, exceptional project management skills, and proficiency in English and French. This position offers a dynamic environment with opportunities for creative contributions.

Qualifications

• Creative and proactive self-starter with exceptional organizational skills.
• Strong team spirit and can create an encouraging and respectful environment.
• Experience in end-to-end beauty product launches.
• Passionate interest in beauty/skincare trends.

Responsabilités

• Lead skincare launches and innovative 360-degree marketing strategies.
• Manage end-to-end launch process from concept to go-to-market.
• Develop strong partnerships with cross-functional teams.
• Garner understanding of marketplace dynamics and consumer needs.

Connaissances

Creative thinking

Project management

Analytical thinking

Strong communication

Formation

Professional level in English and French

Outils

Excel

PowerPoint

Description du poste

As a product manager, you will be the owner of all skincare launches and programs related to the franchises that you manage. You will lead the conception, development and implementation of innovative 360-degree marketing strategies, product concepts in order to drive business globally and reinforce brand uniqueness on the market. You will cultivate close collaborative relationships with cross-functional teams to ensure timely delivery of all programs. You will support the Global Product Marketing team in all aspects of marketing and will have the opportunity to work on transversal projects.

Responsibilities

• New Product Development & Product Relaunch
• Assist in development of 3-year innovation strategy and 18-month detailed calendar. Develop product portfolio and pipeline strategy to support brand's strategic direction, including focus on hero products and fast-growing subcategories and benefits, with a key focus on APAC (China key market) and EMEA (France home market)
• Manage end-to-end launch process, from product concept to go-to-market strategies focused on the consumer journey
• Identify white space based on product architecture opportunities, market trends, sub-category evolution. Leverage findings from consumer insights, social listening, CRM data.
• Develop strong partnerships with cross-functional teams to drive product development milestones and deliver programs on planned launch timing.
• Kick off NPL to R&D through in-depth market & competitive analysis, and detailed product brief including unique product positioning.
• Leverage experience in skincare with regards to specific skin concerns, product usage and regimen.
• Lead execution of launch strategies within designated budget and COG targets, and partner with Packaging team to develop all required formats.
• Create unique campaign concept anchored in consumer insights in partnership with Digital Consumer Marketing Team
• Partner with Digital Consumer Marketing and Creative Team to develop impactful omnichannel assets, with an online-first mindset. Lead creation and communication of launch package to affiliates.

Other

• Garner deep understanding of marketplace, inclusive of competitor dynamics, consumer needs and global trends, and make recommendations to seize market based on analysis. Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
• Manage transversal & ad hoc projects as needed (such as pricing analysis, subcategory analysis, go-to-market accelerated programs, etc)

About You

• You are creative, conceptual, proactive, self-starter with exceptional organizational skills, strong project management and ability to follow-through on details.
• You demonstrate strong team spirit and create an environment that is encouraging, respectful, and builds team cooperation.
• You are flexible and adaptable, at ease in a fast-paced environment, with a can-do attitude.
• Balance between creative and analytical thinking
• Passionate interest in beauty/skincare trends and the market, with a consumer-first mindset
• Strong computer skills including Excel and Powerpoint.
• Strong writing skills. Excellent written and oral communications.
• You have a professional level in English and in French (spoken & written)

Experiences You Have

• Concept writing and creative thinking
• Marketing-related work experience
• End-to-end beauty product launches
• At least one experience in Skincare Global Marketing/Product Development
• Experience in online/digital is a plus