Generative Search Optimisation & Content Marketing Manager (SEO / GEO)

Hilti Group; Boulogne-Billancourt; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global construction solutions provider based in Boulogne-Billancourt is seeking a Generative Search Optimisation & Content Marketing Manager to own SEO strategies and drive organic growth across digital platforms. The ideal candidate has over 5 years of experience in SEO, strong analytical skills, and the ability to collaborate across diverse teams. This role offers the opportunity to work in a dynamic environment with flexible remote options and excellent benefits.

Prestations

Flexible remote work policy

Fully covered health insurance

Competitive pension scheme

Annual solidarity day

Qualifications

• 5+ years of experience in SEO in a B2B environment.
• Proven success in driving organic growth internationally.
• Familiarity with modern SEO techniques: E-E-A-T, semantic search.
• Strong understanding of HTML and CSS.

Responsabilités

• Develop and implement SEO strategies for global markets.
• Conduct keyword research and content audits.
• Partner with content teams for SEO best practices.
• Monitor organic performance metrics and provide recommendations.

Connaissances

SEO expertise

Content optimization

Analytical skills

Communication skills

Stakeholder management

Outils

Ahrefs

SEMrush

Google Search Console

CMS platforms

Description du poste

Overview

What\'s the role?

We are looking for a data-driven and creative Generative Search Optimisation & Content Marketing Manager to join Hilti\`s global marketing communications team. In this role, you’ll own and develop our organic / AI search strategy. This role bridges content strategy, content performance and user-first thinking to drive organic growth across all digital touchpoints. You will work closely with content, UX, dev, and marketing teams to ensure SEO is integrated into every stage of the digital experience. This is a high-impact role focused on improving visibility, authority, and performance of HILTI in the digital landscape. This role is pivotal in enhancing our organic visibility across multiple markets and languages, ensuring our content resonates with B2B decision-makers and ranks effectively in (AI) search engines.

You will collaborate with regional marketing teams, content creators, and digital specialists to optimize web content for search performance, user intent, and business relevance.

Who is Hilti?

At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.

Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day.

What does the role involve?

Key tasks include :

• Develop and implement GEO / SEO strategies focused on on-page optimization, content structure, and keyword targeting across global markets aligned with business goals, using insights from analytics, search trends, and industry updates.
• Conduct international keyword & search intent research and content audits to identify opportunities for organic growth, using state of the art tools like Ahrefs, SEMrush, Conductor, GSC.
• Partner with global and local content teams to embed SEO best practices into content creation workflows, optimize existing content for improved search visibility, including metadata, internal linking, and semantic markup.
• Ensure content aligns with buyer journeys and supports lead generation goals.
• Monitor and report on organic performance metrics (rankings, traffic, engagement, conversions) across regions and translate findings into actionable recommendations.
• Stay ahead of search engine algorithm updates and trends in AI-powered search and generative search experiences.
• Content Optimization & Collaboration: Work closely with content teams to optimize on-page elements, develop topic clusters, and support content calendars with search intent insights.
• Cross-Functional Advocacy: Champion SEO best practices across design, dev, content, and product teams to ensure a unified approach to search performance.

Within the Global Marketing Communications department, you are at the heartbeat of driving digital change @Hilti. From designing workflows in a matrix organization to creating digital equivalents to Hilti\`s direct sales approach to boosting AI usage within the teams – you are crafting the future of how we work and how we interact with our customers.

What do we offer?

At HDMS, Hilti Digital Marketing Services, you’ll thrive in a dynamic, internationally-minded environment where diverse perspectives fuel innovation and collaboration. We offer close-knit management, stimulating responsibilities, and a culture that balances autonomy with teamwork. You\`ll be the owner of your professional development and will have the freedom to design your own career map. Our flexible remote work policy allows you to work from home up to 50% of the time. You\`ll also benefit from a fully covered health insurance plan for you and your family at no cost for you, a competitive pension scheme, and an annual solidarity day to support causes that matter to you.

What you need is :

• 5+ years of experience in SEO, with a strong emphasis on content optimization in a B2B environment, with deep understanding of modern SEO: E-E-A-T, semantic search, and mobile-first indexing
• Proven success in driving organic growth across international markets.
• Expertise in SEO tools (Ahrefs, SEMrush, Conductor, Google Search Console).
• Experience with CMS platforms and multilingual content management, solid understanding of HTML, CSS.
• Strong understanding of B2B buyer personas and content strategy.
• Familiarity with AI search trends and structured data implementation.
• Excellent communication and stakeholder management skills.
• Strong analytical skills with the ability to present SEO data in an actionable way
• Fluency in English (required for our international environment).