Field Marketing Lead | Southern Europe & Benelux

SoSafe; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading cybersecurity firm is seeking a Field Marketing Lead for Southern Europe & Benelux based in Paris. This role involves owning the regional marketing strategy to drive brand visibility and pipeline growth. Candidates should have 7–10+ years of B2B marketing experience, especially in field marketing, with strong collaboration skills in a high-growth environment. A proven track record in executing successful marketing programs is essential. Fluency in French and a data-driven mindset are required. Flexible working arrangements and generous vacation policies are offered.

Prestations

Flexible hours

33 vacation days

Access to wellbeing support

Tech equipment provided

Referral bonuses

Qualifications

• 7–10+ years in B2B marketing, particularly in field, regional, and digital marketing.
• Proven capability to drive pipeline and ARR growth through marketing programs.
• Strong understanding of events, ABM strategies, and integrated campaigns.

Responsabilités

• Own the Southern Europe & Benelux marketing strategy and execution.
• Drive measurable pipeline impact and grow brand awareness.
• Lead and execute impactful field initiatives and manage the regional budget.

Connaissances

B2B marketing experience

Experience in field marketing

Collaboration with sales teams

Strong communication skills

Data-driven mindset

Description du poste

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioral change by providing effective and engaging training and simulations on cybersecurity and data protection.

Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a. - we invite you to be part of the solution!

As Field Marketing Lead for Southern Europe & Benelux, based in Paris, you will own the regional field marketing strategy and execution across France, Spain, and the Benelux. Acting as the regional marketing lead, you will drive market-relevant programs that increase brand visibility, pipeline creation, and ARR growth.

Working in close partnership with Sales and SDR teams, you will deliver integrated field initiatives that accelerate demand, influence active opportunities, and support sustainable regional growth, while continuously feeding strong local market insights back into the global marketing organization.

Here’s how you’ll make a difference:

• Own the Southern Europe & Benelux marketing strategy, executing programs aligned with regional revenue, pipeline, brand awareness, and customer acquisition goals
• Drive measurable pipeline impact, owning targets for sourced and influenced pipeline and supporting ARR growth
• Grow regional brand awareness and market presence through integrated field, PR, paid, and thought-leadership initiatives, positioning the company as a trusted category leader
• Lead and execute high-impact field initiatives, including flagship events, executive dinners, trade shows, roadshows, webinars, and user groups, in collaboration with the Event and Community Team.
• Partner with PR agency to amplify regional campaigns, customer stories, and executive visibility across Southern Europe & Benelux
• Localize global campaigns to ensure relevance for regional audiences while maintaining global brand consistency
• Act as the voice of the region, sharing market feedback, customer insights, and performance learnings with global marketing teams
• Manage the regional marketing budget, ensuring efficient spend, strong ROI, and clear prioritization
• Track, analyze, and report on performance using clear KPIs (MQLs, SQLs, pipeline, revenue, awareness metrics)
• Lead cross-functional collaboration with Growth Marketing, Product Marketing, Sales, and Operations to ensure seamless execution and customer-centric programs
• Manage and mentor agencies, freelancers, and internal teams to scale execution effectively across markets

What makes you a great fit:

• 7–10+ years of experience in B2B marketing, with significant experience in field, regional, and digital marketing within a B2B SaaS or high-growth scale-up environment
• Proven ability to build and scale brand presence while driving pipeline and ARR growth through integrated marketing programs
• Strong experience working with with sales and SDR Team
• Demonstrated expertise in events, ABM, digital marketing, PR, and integrated campaigns
• Data-driven mindset with the ability to define KPIs, measure impact, and optimize programs based on analytics
• Ability to thrive in a fast-paced, international, high-growth environment
• Strong leadership, collaboration, and communication skills, with the ability to influence stakeholders across regions and functions
• Must have C2 level or equivalent native-level proficiency in French

Nice to have:

• Fluency in another European Language - Spanish
• Experience working in cybersecurity

What we offer*

• Work/Life balance: Flexible hours, 33 vacation days
• Wellbeing and financial support: Access to Open Up, corporate discounts
• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
• And the list goes on: Tech equipment, referral bonuses

*Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you’ll learn more during the interview process.

About Us

At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!