Digital Marketing Specialist, SEM

Avantor; Rosny-sous-Bois; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading company in the life sciences field is seeking a Digital Marketing Specialist to enhance its SEM initiatives in the EU. This role will focus on developing and analyzing digital advertising campaigns to maximize ROI and customer engagement, requiring a strong background in SEM and proven experience with Google Ads and analytics tools.

Qualifications

• 5+ years of hands-on SEM experience required.
• Proficiency in managing paid search campaigns.
• Strong analytical skills with Google Analytics.

Responsabilités

• Support SEM strategy and campaign deployment.
• Analyze customer data to optimize advertising opportunities.
• Create personalized ad copy for PPC campaigns.

Connaissances

SEM

SEO

Content Marketing

Keyword Research

Google Analytics

Google Ads

Communication

Formation

Bachelor's Degree in Marketing

Certifications in Google Ads and Google Analytics

Outils

Google Ads Editor

SEMrush

Moz

AHREFs

Description du poste

The Digital Marketing Specialist, SEM, deploys and analyzes digital marketing initiatives in Paid Search (PPC), Display Advertising, and related areas. The specialist will primarily support digital advertising activities in the EU region, with potential assistance in other regions as needed.

Major Job Duties and Responsibilities (listed in order of importance):

1. Support Search Engine Marketing strategy and deployment.
2. Assist with building SEM campaigns.
3. Identify opportunities through keyword research, select appropriate match types in Google Ads, and optimize final URLs for conversions.
4. Analyze customer behavior and heatmaps using Google Analytics to identify advertising opportunities.
5. Create personalized ad copy to ensure relevant communication, considering marketing attributes and customer behavior.
6. Build analytics dashboards for SEM campaigns, analyze results, and recommend action items.
7. Perform topic and keyword research using SEO/SEM tools such as SEMrush, Moz Pro, Google Ads, etc.
8. Collaborate with stakeholders to optimize campaigns across various product and subject areas.
9. Identify trends and insights to maximize ROI in paid search campaigns.
10. Support digital marketing projects to maximize ROI, traffic, and customer growth.
11. Build and manage dashboards reporting paid advertising metrics and insights.
12. Stay updated on latest advertising trends and PPC strategies.

Qualifications (Education / Training, Experience, Certifications):

• Bachelor's Degree in Marketing, Communications, or related field.
• At least 5 years of hands-on SEM experience.
• Certifications such as Google Ads and Google Analytics.

Knowledge, Skills, and Abilities:

Knowledge:

• Understanding of multiple e-marketing channels.
• Familiarity with SEM, SEO, Content Marketing best practices.

Skills / Tools:

• Proficiency in Google Ads / Bing Ads, including keyword research and campaign management.
• Experience with Google Ads Editor, Google Analytics, SEMrush, Moz, AHREFs, etc.
• Ability to write high-quality short-form content and ad copy.

Additional Skills:

• Experience working with large datasets in Excel or SQL.
• Familiarity with eCommerce metrics and working with eCommerce companies.

Abilities:

• Excellent communication skills.
• Self-driven, quick learner, and organized.
• Ability to multitask, prioritize, and meet deadlines.
• Strong team player with a positive attitude.
• Attention to detail and ability to manage multiple projects.

Environmental and Physical Conditions:

• Office environment, typically sedentary work with occasional walking, standing, or lifting under 10 lbs.
• Flexible working hours, occasional travel possible.

The above describes the general nature of the work and is not exhaustive.

Disclaimer:

The statements are meant to describe the general responsibilities and are not exhaustive. Avantor is an equal opportunity employer.

Why Avantor?

Join our global team to advance life-changing science, contribute to meaningful outcomes, and grow your career in a diverse and inclusive environment.

EEO Statement:

We are an Equal Employment Opportunity and VEVRAA Federal Contractor. We do not discriminate based on protected characteristics. For accommodations, contact us via email.

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3rd Party Non-Solicitation Policy:

Engaging candidates outside our formal process forfeits any fee. We work with a preferred supplier list and do not accept unsolicited recruitment efforts.