Digital Manager

EviDenS de Beauté; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A luxury skincare brand is seeking a Global Digital Manager in Paris to lead its international digital strategy. You will be responsible for e-commerce initiatives, CRM strategies, and ensuring a premium brand image across digital channels. The ideal candidate has 8-10 years of experience in digital environments, preferably within beauty or luxury, and possesses strong project management and cross-functional coordination skills. This role is integral to enhancing brand visibility and driving revenue growth.

Qualifications

• 8–10 years’ experience in digital, ideally in beauty or luxury environments.
• Comfortable with e-commerce and analytics tools.
• Proven experience in team management.

Responsabilités

• Define and lead the global digital strategy for the brand.
• Oversee e-commerce and customer experience initiatives.
• Manage CRM strategies and customer data exploitation.
• Ensure consistency of brand content across digital platforms.
• Define digital media strategies and acquisitions.
• Oversee performance reporting on digital KPIs.

Connaissances

Digital strategy

E-commerce expertise

Project management

Cross-functional coordination

Customer journey optimization

Data-driven decision making

Formation

Master’s degree in Business, Marketing, Digital or equivalent

Description du poste

Position Overview:

Brand: EviDenS de Beauté

Contract: Fixed-term contract – Maternity leave replacement

Location: Paris

The Global Digital Manager is the guardian of EviDenS de Beauté’s international digital strategy. He/She oversees all digital levers (e-commerce website, CRM, acquisition – organic & paid, content, data, innovation, etc.) to drive brand awareness, desirability and revenue, while preserving the ultra-premium DNA of the brand.

Main Responsibilities

1. Global Digital Vision & Strategy

• Define EviDenS de Beauté’s global digital vision, aligned with the brand’s ambitions (business, image, customer experience).
• Lead the global digital roadmap: e-commerce, CRM, acquisition, content, data, etc.
• Set clear objectives for each lever (acquisition, conversion, loyalty, retention, etc.).
• Steer and monitor commercial performance.

2. E-commerce & Omnichannel Customer Experience

• Deploy the e-commerce strategy in line with the brand’s overall strategy.
• Oversee the strategy for selected marketplaces and premium digital partners.
• Ensure a consistent and seamless online brand experience.
• Foster an omnichannel approach: synergies between digital, boutiques, spas, counters and retail partners (online/offline CRM).
• Build and manage the digital commercial calendar: product launches, key brand moments, special operations, exclusive offers, etc.

3. CRM, Loyalty & Customer Data

• Define the global CRM strategy: segmentation, journeys, triggers, automation, loyalty and relationship programs.
• Design and roll out a premium customer relationship journey.
• Oversee the collection and exploitation of customer data (first-party data, purchase behavior, digital engagement).
• Implement global customer dashboards: LTV, purchase frequency, customer profiles by region, purchase mix, entry channels.
• Coordinate global CRM and e-mail campaigns (templates, scenarios, guidelines).

4. Brand Content, Social Media & Influence

• Define the global digital content strategy: brand content, skincare editorial, expertise storytelling, etc.
• Oversee the international paid social media strategy.
• Lead influence / KOL campaigns.
• Guarantee consistent brand image across all content: tone of voice, visuals, motion, video, premium universe.
• Develop innovative formats: digital masterclasses, live shopping, expert video content, filmed rituals, collaborations with facialists / experts.
• Ensure 360° coherence between image, content, offers and performance across all digital touchpoints.

5. Digital Media & Acquisition

• Define the global digital media strategy: paid search, paid social, display, retargeting, affiliation, digital partnerships.
• Ensure alignment between media campaigns, the digital commercial calendar and product launches.

6. Data, Performance & Steering

• Champion and foster a data-driven culture within the EviDenS de Beauté digital ecosystem.
• Oversee reporting on the global KPI framework across all levers (Awareness, Engagement, Conversion, Loyalty).

Qualifications

• Master’s degree (Business, Marketing, Digital or equivalent).
• 8–10 years’ experience in digital, ideally within beauty, luxury or a premium international environment (skincare, fragrance, fashion, spa, lifestyle).
• International experience: market management, multi-country or multi-region coordination.
• Strong command of e-commerce KPIs, commercial animation tactics and customer journey optimization.
• Comfortable with e-commerce and analytics tools.
• Excellent cross-functional coordination, project management and prioritization skills.
• Proven experience in team management.
• Agile, pragmatic, and solution-oriented mindset.