Data Analyst - User Acquisition

Homa; Paris; Hybride; EUR 40 000 - 70 000; Plein temps

Résumé du poste

A leading mobile game developer is seeking a Data Analyst – User Acquisition to collaborate closely with the UA team. The role focuses on leveraging data for campaign optimization, enhancing game profitability, and supporting creative performance analysis. The ideal candidate will have strong analytical skills, proficiency in SQL and Tableau, and a Master's in a quantitative field. Join us in shaping the future of gaming in a vibrant Paris HQ with a diverse international team.

Prestations

Comprehensive Benefits

Paris HQ Access

Coworking Access

Global Team

Team Gatherings

Performance Reviews

Equipment Support

Qualifications

• 3-7 years of experience as a Data Analyst focused on User Acquisition or in an Ad Tech company.
• Sense of ownership and excitement to contribute beyond core responsibilities.
• Experience with descriptive and predictive modeling is a plus.

Responsabilités

• Support the optimization of UA campaigns through dashboard maintenance.
• Analyze games and campaign profitability to define targets.
• Collaborate with creative teams to measure creative impacts.

Connaissances

Analytical skills

Creative thinking

SQL

Tableau

Python (data wrangling and visualization)

Formation

MSc. in Statistics / Maths / Computer Science / Economy

Outils

Tableau

Python

dbt

Description du poste

Overview

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line.

With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product–market fit fast and scale mass-market games into lasting experiences players enjoy for years.

This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment.

Role and Missions — What you will do

As a Data Analyst – User Acquisition, you will be part of the Data Team and act as the main partner of the UA team in their mission to grow our games profitably. Your role will be to leverage both historical performance data and predictive models to provide actionable insights, guide investment decisions, and maximize portfolio profitability.

Your missions will include:

1. Support UA campaign optimization (Mature – ongoing maintenance & improvements)

1. Maintain and improve Tableau dashboards that share campaign performance and recommendations with UA managers.
2. Leverage granular cost and revenue data from the Data Platform and LTV predictions from the Data Science team to recommend campaign targets.
3. Monitor and contribute to the improvement of our Autobidder (internal data product that automatically updates campaign targets based on profitability goals).

2. Drive improvements of existing games' profitability (High strategic impact – core growth area)

1. Work closely with UA managers and Finance to help define profitability targets (bottom-up).
2. Analyze the elasticity of both games and campaigns to explain trade-offs between revenue growth and profitability, and ensure UA can achieve targets.
3. Run tests, provide insights, and help identify the optimal Return on Ad Spend (ROAS) targets that maximize portfolio profit.

3. Support creative performance analysis (Developing – revamp & build-up)

1. Collaborate with the creative team to design and maintain reporting that measures the impact of creatives.
2. Align with stakeholders on a synthetic KPI that reflects creative performance (combining share of voice, ROAS, and retention).
3. Continuously refine reporting to ensure it drives actionable insights for the creative production process.

Qualifications

• You have a strong educational background with an MSc. in Statistics / Maths / Computer Science / Economy or other quantitative field from a top university, outstanding analytical skills, and creative thinking
• 3-7 years of experience as a Data Analyst focusing on User Acquisition or in an Ad Tech company
• Technical Skills
  • SQL
  • Tableau
  • Python (data wrangling and data visualization), dbt, and code versioning
• Sense of Ownership: As a key member of our lean team, you'll be expected to have a strong sense of ownership. We're looking for someone who is excited to contribute beyond their core responsibilities to directly impact our growth.
• Experience with descriptive and predictive modeling is a plus

Our Culture

At Homa, we prioritize talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Ambition: We strive for the best - we don’t settle for “good enough.”
• Humility: We recognize that we are always learning, we can always improve and grow.
• Curiosity: We continuously seek the “why” behind the “what”.
• Focus: Our curiosity takes us deeper, not wider - we dive deep into the details.

Benefits

Building great games starts with building a great place to work. Here’s what you can expect:

• Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation.
• Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off-site retreats to connect, recharge, and celebrate.
• Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals.
• Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you're working remotely.

Where We Hire

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after-work apéros and community events, we’ve designed a space people genuinely enjoy - all within a cozy WeWork filled with good energy (and snacks).

We also have incredible team members across Europe - from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you're based there - or planning to be - we’d love to hear from you!

Note: this is one remote position open to multiple countries, not multiple openings.