CRM Lifecycle Specialist FHX

Honoré Gaming; Paris; À distance; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading iGaming company is seeking a CRM Lifecycle Specialist to implement strategies that enhance player engagement and retention. The ideal candidate will have proven experience in lifecycle marketing within iGaming and proficiency in CRM tools. This position offers a remote work environment with a contract length of 4 to 6 months, and a remuneration of €2500-€3500 per month.

Qualifications

• Proven experience in CRM retention or lifecycle marketing within the iGaming industry.
• Strong understanding of customer segmentation, personalization, and lifecycle journeys.
• Analytical mindset with the ability to interpret data and optimize campaigns.

Responsabilités

• Implement and execute CRM strategies to strengthen player engagement.
• Support the CRM Manager with insights for customer segmentation.
• Coordinate CRM campaigns across SMS and push notifications.

Connaissances

CRM retention

Customer segmentation

Data analysis

Collaboration

Project management

Regulatory requirements knowledge

CRM tools proficiency

Outils

Optimove

Braze

Emarsys

Salesforce Marketing Cloud

Description du poste

Overview

Honoré Gaming is seeking a skilled CRM Lifecycle Specialist to take ownership of player engagement strategies across our iGaming platforms. The ideal candidate will enhance customer retention loyalty and lifetime value by implementing tailored CRM initiatives. This role requires a data-driven professional with expertise in multi-channel communications segmentation and lifecycle optimization.

Key Responsibilities

• Implement and execute CRM strategies to strengthen player engagement, retention and loyalty for different brands.
• Build a framework of player retention and be a driver of building retention tools.

Additional Responsibilities

• Implement and execute CRM strategies to strengthen player engagement retention and loyalty.
• Support the CRM Manager with insights for customer segmentation and lifecycle optimization.
• Coordinate CRM campaigns across SMS push notifications and in-app channels.
• Ensure campaigns align with broader marketing initiatives and brand guidelines.
• Design event-based communications and personalized customer journeys.
• Refine messaging to drive desired player behaviors and improve conversion.
• Monitor campaign KPIs (engagement conversion churn LTV) and deliver regular reports.
• Identify optimization opportunities through A / B testing and performance analysis.
• Leverage data insights to drive segmentation strategies and personalization.
• Deliver tailored experiences to maximize player engagement and lifetime value.
• Collaborate with cross-functional teams including Product Marketing and BI.
• Align CRM activities with overall business objectives.
• Stay updated on CRM and iGaming industry trends sharing insights for continuous improvement.

Conditions

• Contract length : 4 / 6 months
• Work location : Remote
• Remuneration : 2500-3500 P / M
• Starting date : ASAP

Role name

CRM Lifecycle Specialist

Qualifications

• Proven experience in CRM retention or lifecycle marketing within the iGaming industry (sports betting and / or casino).
• Strong understanding of customer segmentation personalization and lifecycle journeys.
• Hands-on experience with CRM tools (e.g. Optimove Braze Emarsys Salesforce Marketing Cloud or similar).
• Analytical mindset with ability to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.
• Knowledge of responsible gaming and regulatory requirements.
• Strong project management skills and attention to detail.
• English proficiency (Spanish and French are a plus).

Desired Profile

• Proven experience in CRM retention or lifecycle marketing within the iGaming industry (sports betting and / or casino).
• Strong understanding of customer segmentation personalization and lifecycle journeys.
• Hands-on experience with CRM tools (e.g. Optimove Braze Emarsys Salesforce Marketing Cloud or similar).
• Analytical mindset with ability to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.
• Knowledge of responsible gaming and regulatory requirements.
• Strong project management skills and attention to detail.
• English proficiency (Spanish and French are a plus).

Recruitment Process

• one-hour video conference with the head of marketing
• usecase

Key Skills

Junit,Customer Service,Freelancing,Industrial Safety,ACCA,Arbitration

Employment Details

• Employment Type : Full Time
• Experience : years
• Vacancy : 1