Brand Content Manager Marketing Novotel & Novotel Suites FRANCE (HFX) maternity leave replaceme[...]

AccorCorpo; À distance; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading hospitality company in Île-de-France is looking for a Brand Marketing Content Manager to develop content strategies for promoting Novotel & Novotel Suites. The role involves creating engaging content, collaborating with cross-functional teams, and managing brand visibility. Candidates should have a Bachelor's degree in marketing or related fields, with at least 5 years of experience in marketing. Fluent French and English are required. The position offers a full-time contract with remote work options and transportation reimbursement.

Prestations

75% transport reimbursement

Meal tickets

Qualifications

• Fluent in French and English; a 3rd language is a plus.
• Minimum of 5 years of experience in marketing.

Responsabilités

• Develop annual communication plan for the brand.
• Produce high-quality, compelling content according to the media plan.
• Collaborate with transversal teams to align content strategies.

Connaissances

Leadership

Interpersonal skills

Creativity

Project management

Content marketing principles

Formation

Bachelor's degree in marketing, communications, journalism

Description du poste

Maternity leave replacement (5 months)

As a Brand Marketing Content Manager you will play a vital role in developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France. Your primary responsibility will be to create engaging and impactful content across various marketing channels (paid owned earned and shared) with a focus on maintaining consistency and driving brand awareness.

You work closely with the Brand Experience managers in ENA Social Media manager Southern Europe and relevant services (F&B e-merchandising SEO purchasing Global marketing team).

You oversee with hotel owners and managers (including franchise committee) the marketing vision for the brand.

This role requires a combination of creativity strategic thinking and excellent communication skills.

MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB

• Participates in the definition of the brands marketing plans and is responsible for its brand content deployment in France.
• Operational marketing delivery excellence in respect of the global brand positioning and ENA action plan for Novotel & Novotel Suites.
• Communicate effectively with stakeholders and partners to ensure a clear understanding of content requirements and objectives.
• Collaborate with cross-functional teams including F&B Commercial T&C CSR Sponsorship Operations Purchasing Legal CMI etc. to align content strategies with overall business objectives.
• Foster strong relationships with influencers content creators and industry experts to expand brand reach and collaborations.
• Pilot the Brand Content budget for France.

TASKS / MAIN ACCOUNTABILITIES

• Develop the annual 360 communication plan for the brand based on brand objectives and marketing plan for all target audiences.
• Develop comprehensive content strategies that align with the Novotels voice values and goals.
• Produce high-quality compelling and persuasive content according to media plan.
• Conduct thorough research on industry trends competitor activities and audience preferences to inform content creation.
• Identify content opportunities and trends to optimize brand visibility and engagement.
• Coordinate with transversal teams (PR Social media internal communication).
• Adaptation of global marketing elements to the local environment by integrating all cross-functional projects (CSR loyalty F&B etc.).
• Collaborate with agencies such as graphic designers and video editors to produce multimedia content.

REQUIRED SKILLS AND KNOWLEDGE

• You have demonstrated proven leadership
• Strong interpersonal skills & ability to federate around brands
• Work as team as part of ENA marketing & guest experience segment organization
• Team spirit and keen to co‑create
• Brand Passionate
• Creativity and the ability to think outside the box to develop unique and engaging content.
• Ability to work in a fast‑paced environment manage multiple projects simultaneously and meet deadlines
• Strong understanding of content marketing principles and digital marketing trends.
• Excellent written and verbal communication skills with exceptional attention to detail and grammar.
• Strong organizational and project management skills.
• Knowledge of branding principles and experience in maintaining brand consistency.
• Team player with excellent collaboration and interpersonal skills.

LANGUAGES

Fluent in French and English; a 3rd language is a plus.

EXPERIENCE NEEDED

• Bachelors degree in marketing communications journalism or a related field. Relevant certifications or a portfolio demonstrating content marketing expertise is a plus.
• Professional experience required: Minimum experience of 5 years in Marketing.

Position located in Paris (Issy Les Moulineaux).

Transport remboursé à 75% carte tickets restaurant.

Remote Work: Yes

Employment Type: Full‑time