B2C – Digital Marketing Content Creation M / F

Transatel; Puteaux; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

An innovative firm is seeking a dynamic E-Commerce Manager to lead the charge in optimizing online sales through effective strategies and user engagement. In this pivotal role, you will manage multiple e-shop platforms, ensuring a seamless shopping experience while driving revenue growth. Collaborating with marketing and operations teams, you'll implement marketing automation and analyze performance metrics to refine strategies. If you're passionate about e-commerce and looking to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Bachelor's degree in Business, Marketing, E-commerce, or equivalent experience.
• Proficiency in CMS e-commerce platforms and Google Analytics.
• Confirmed experience in marketing automation, primarily in B2C.

Responsabilités

• Develop and implement e-commerce strategy to drive online sales and revenue growth.
• Manage and optimize the DNP PIE e-shop website for user-friendly experience.
• Collaborate with cross-functional teams to align e-commerce initiatives.

Connaissances

CMS e-commerce platforms (Shopify, Magento, WooCommerce)

Google Analytics

Marketing automation

SEO

SEM

Social media advertising

UX/UI optimization

A/B testing

Project management

Data analysis

Formation

Bachelor's degree in Business, Marketing, E-commerce

Outils

Google Analytics

Description du poste

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Description de poste

Job Title : E-Commerce Manager f / m

Based in Paris (75012)

Role Objectives : As the E-Commerce Manager, you will be responsible for managing our e-shop websites under the DNP and sharingbox brands, as well as our customers' e-shops. Your goal will be to optimize the user experience, drive online sales, and ensure target achievement.

Key Responsibilities :

• Develop and implement the overall e-commerce strategy to drive online sales and revenue growth, in line with Product Manager and Digital Marketing specialist.
• Manage and optimize the DNP PIE e-shop website, ensuring an engaging, user-friendly, and secure shopping experience.
• Oversee product listings and pricing.
• Structure and implement marketing automation campaigns.
• Monitor website analytics and key performance indicators (KPIs) to identify trends, measure campaign effectiveness, and improve performance.
• Manage inventory with the Operations team and oversee order fulfillment processes.
• Collaborate with cross-functional teams, including marketing and customer support, to align e-commerce initiatives with overall business goals.
• Work with the Digital Marketing Specialist on SEO, SEM, email campaigns, marketing automation, social media ads, and affiliate marketing to drive traffic and conversions.
• Stay updated on e-commerce trends, tools, and competitor strategies to maintain a competitive edge.
• Implement strategies to increase customer retention, such as loyalty programs, personalization, and email marketing.
• Ensure compliance with data privacy regulations and maintain the integrity of customer data.
• Act as the main contact with the external development agency for website maintenance and development.
• Track and analyze ROI by country for all online sales activities.

About You :

Bachelor's degree in Business, Marketing, E-commerce, or a related field (or equivalent experience).

Proficiency in CMS e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and tools such as Google Analytics.

Confirmed experience in marketing automation, primarily in B2C.

Strong understanding of SEO, SEM, social media advertising, and other digital marketing strategies.

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Experience in UX / UI optimization and A / B testing.

Strong project management skills and the ability to prioritize tasks in a fast-paced environment.

Sales mindset and result-oriented approach.

Structured approach with a project management mindset (scheduling and planning).

Excellent communication and team collaboration skills.

Fluent English mandatory

Creative, flexible, and proactive.

Additional Information : Frequent travel to European offices is required.