Jobs in Tenerife, Spain

Join to apply for the Head of Marketing role at Otamiser

We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser’s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You\'ll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels.

• Marketing Strategy & Execution
  • Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.
  • Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.
  • Oversee and optimize the marketing budget.
  • Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.
  • Collaborate with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets.
  • Build and manage a high-impact marketing organization fostering innovation and collaboration.
  • Continuously improve the performance and productivity of the marketing team.
  • Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels).

• SEO & Web Leadership
  • Build and execute an SEO strategy to grow organic traffic and dominate relevant search results.
  • Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning.
  • Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices.
  • Own web analytics and reporting, using data to drive continuous optimization.
  • Manage the external website developer to improve website performance and changes.

• Content & Campaign Management
  • Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video.
  • Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.
  • Manage writers/designers as needed.

• Webinar & Event Marketing
  • Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions.
  • Create post-event campaigns to convert attendance into qualified leads.
  • Support sales in conferences in Europe and North America.

• Requirements
  • 2-5 years in senior marketing roles in B2B SaaS
  • 5-10 years of experience, ideally in short-term rental or travel tech
  • Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation
  • Strong understanding of webinar production and audience engagement tactics
  • Proven track record of leading and scaling marketing teams
  • Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar
  • Excellent project management and cross-functional collaboration skills
  • Native or near-native English proficiency

• Extra info

  Since our marketing team is primarily based in Europe (GMT+2), we prefer someone who can work within or close to European time zones to ensure smooth collaboration.

• What We Offer

  Employment contract of unlimited duration with a competitive salary package. Scope for growth and personal development. A start-up on the verge of international growth. Flexible working hours. A remote work model.