Trade Marketing Manager

Confidential Careers; Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global consumer goods company is seeking a passionate Trade Marketing Manager based in Madrid. This role involves leading the Trade Marketing operations in Spain, driving collaboration with retail partners, and executing creative marketing strategies to enhance consumer engagement. The ideal candidate will have at least 5 years of experience in Trade Marketing, be fluent in both Spanish and English, and possess strong stakeholder management skills. The position offers a hybrid work model with three days in the office.

Formación

• Minimum 5 years experience in Trade Marketing, preferably in consumer goods or retail.
• Strong communication skills are essential.
• Ability to work independently and in a team environment.

Responsabilidades

• Build and execute Trade Marketing plans for Spain.
• Drive Joint Business Plans with retail partners.
• Lead go-to-market execution for brand launches.

Conocimientos

Trade Marketing

Stakeholder management

Bilingual in Spanish and English

Consumer engagement strategies

Budget management

Retail collaboration

Descripción del empleo

A fast growing global consumer good company is looking for a passionate and driven Trade Marketing Manager to lead and oversee our Spanish Trade Marketing operations.

The position is based in our Madrid office - Hybrid 3 days in the office.

OVERVIEW

Reporting to the Trade Marketing Director, you will play a critical role in shaping our go-to-market strategy, working cross-functionally to deliver compelling shopper experience and drive growth across all retail channels in Spain

Key Responsibilities

• Strategic Planning : Build and execute a comprehensive Trade Marketing plan tailored to the Spanish market, aligned with the overarching UK and EU marketing strategies.
• Retailer Collaboration : Own and drive Joint Business Plans (JBPs) with key Spanish retail partners.
• Go-to-Market Execution : Plan and implement launch strategies, in-store activations, and online campaigns aligned with SharkNinja’s brand positioning.
• Consumer Engagement : Develop creative and localized campaigns to increase product awareness, engagement, and in-store / online conversions.
• Events & Trade Shows : Identify, plan, and execute participation in relevant trade shows and retailer events that support revenue objectives.
• Point of Sale Optimization : Evaluate current POS tools and implement improvements; define and monitor key success metrics (e.g., NPS, DAS).
• Digital Retail Strategy : Lead the strategy and execution of Brand Shops and digital merchandising across e-retailer platforms.
• Retail Data Management : Ensure accurate and timely product data is provided to retail partners for listings and online experiences.
• Budget Ownership : Manage retailer coop budgets to support trade marketing initiatives and maximize ROI in collaboration with retail partners.

Key Skills

• Experience : Minimum 5 years in Trade Marketing, ideally within the consumer goods or retail sector
• Adaptability : Comfortable working in a fast-paced, evolving environment. Agile mindset with the ability to pivot quickly.
• Communication : Strong written, verbal, and presentation skills, fluent in both Spanish and English.
• Collaboration : Excellent stakeholder management skills; ability to work cross-functionally with Sales, Marketing, and Product teams.
• Creativity & Innovation : Passion for finding creative ways to drive consumer engagement and sales.
• Entrepreneurial Spirit : Proactive and self-motivated, with a high level of ownership and accountability.
• Global Perspective : Experience working in a global matrix structure is a plus