Social Expertise Consultant

Artemis Alliance, S.L; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company is seeking a Social Media Expert to lead advertising campaigns for high-profile clients. This permanent role requires a creative and analytical thinker with extensive experience in managing multiple platforms, including Meta and TikTok. Candidates should have strong operational skills and be proficient in English and French.

Formación

• 4-5 years of experience in Paid Media and performance marketing.
• Proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
• C1 level English and high level of French language skills.

Responsabilidades

• Lead activation and optimization of Paid Media campaigns on social platforms.
• Create advertising strategies aligned with client objectives.
• Analyze campaign performance and conduct A/B tests.

Conocimientos

Analytical vision

Creative vision

Operational skills

Organization

Herramientas

Pilot IOMT

Tableau

Datorama

Power BI

Descripción del empleo

We are looking for a Social Media Expert to lead the activation, execution, monitoring, and optimization of social media advertising campaigns for high-profile clients. This role involves working from a center of excellence for global markets, supervising junior profiles. The ideal candidate will have proven experience managing multiple advertising platforms, including Meta, TikTok, LinkedIn, Twitter (X), Pinterest, and Sprinklr, with an analytical and creative vision to exceed client objectives.

Main Responsibilities

• Lead the activation, execution, and optimization of Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and others.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs like ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance using dashboards and tools like Google Analytics.
• Conduct regular meetings with Business Unit teams to present results.
• Analyze competitors to identify trends and improvement opportunities.
• Perform A/B tests to evaluate and improve ad effectiveness, audiences, and strategies.
• Manage billing, financial reconciliation, and budget control for campaigns.

Job Requirements

• 4-5 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients.
• Advanced proficiency in platforms like Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads.
• Experience with analysis and reporting tools.
• Strong operational skills with a focus on performance marketing.
• English proficiency at C1 level is mandatory.
• High level of French language skills.
• Excellent organization and ability to manage multiple accounts efficiently.

Technical Skills

• Operational performance management tools (e.g., Pilot IOMT).
• Business intelligence software (e.g., Tableau, Datorama, Power BI).
• Advertising technologies.
• Office software suite.

Contract Type: Permanent

We at Havas are committed to equal opportunities and have zero tolerance for discrimination. We welcome applicants regardless of age, sex, race, ethnicity, disability, or other factors unrelated to job performance.

Additional Details

• Experience required: 4-5 years.
• Employment Type: Full-Time
• Vacancy: 1