Senior Marketing Associate

Tennium; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global sports management company is seeking a Senior Marketing professional eager to make a real impact. You will design and implement marketing strategies for major sporting events, particularly in tennis. Responsibilities include developing integrated communication campaigns, managing budgets, and analyzing post-event results. Ideal candidates will have 5-8 years of relevant experience and a degree in Marketing or a related field. The role offers a permanent contract and opportunities for growth in a dynamic international environment.

Servicios

Permanent contract

Travel insurance

Opportunities for growth

Formación

• 5 to 8 years of experience in marketing focused on offline events and brand experiences.
• Experience in professional sports, especially in tennis, is highly valued.
• Proficient in project and budget management.

Responsabilidades

• Design and implement offline marketing strategies for sporting events.
• Manage relationships with agencies for brand quality.
• Set KPIs for each activation or campaign.
• Analyze post-event results for improvements.

Conocimientos

Experience in offline marketing

Integrated campaign management

Project management tools proficiency

Understanding of branding

Ability to analyze metrics

Educación

Degree in Marketing, Communication, Advertising, or similar

Training in Sports Marketing or Brand Management

Herramientas

Excel

Monday

Trello

Descripción del empleo

TENNIUM

is a sports management company specialising in the tennis industry globally. Our vision is to build a multi-business platform within the world of tennis, combining a range of synergetic activities including the organisation of top-tier ATP, WTA and ITF tournaments in Europe and South America, management & representation of top professional players & young talent, and selected consulting engagements with different industry stakeholders.

Senior Marketing (Promotion & Activation)

At Tennium we are looking for an experienced, proactive and talented Senior Marketing who is eager to grow and make a real impact. You will join our Marketing team, will be responsible for the strategy and execution of offline marketing, branding and in-person activations for the organization's major sporting events, with a special focus on tennis and fan engagement.

The aim is to build memorable experiences for fans, strengthen the emotional connection with the brand, and maximize the impact of sponsors and partners through creative, measurable actions aligned with commercial and brand objectives.

ABOUT THE ROLE

Design and implement offline marketing strategies and activations for sporting events (tennis tournaments, competitions, tours, etc.).

Develop integrated communication campaigns (ATL, BTL, traditional media, outdoor, radio, PR, etc.).

Oversee the production and execution of advertising media (branding at venues, signage, stands, hospitality, etc.).

Manage relationships with creative, media and production agencies to ensure brand quality and consistency.

Design and coordinate in-person activations, fan zones, and brand experiences before, during, and after events.

Work alongside the sponsorship team to develop customised activation plans for sponsors.

Plan and manage the offline marketing and activation budget, ensuring efficiency and return on investment.

Set KPIs for each activation or campaign (awareness, engagement, satisfaction, leads, ROI, etc.).

Analyse post-event results and prepare reports with lessons learned and recommendations for improvement.

Coordinate with the digital and data department to integrate the results of offline actions into the global marketing ecosystem.

WHAT WE’RE LOOKING FOR

5 to 8 years of experience in marketing, with a focus on offline, events, activations, or brand experience.

Degree in Marketing, Communication, Advertising, Business Administration or similar.

Additional training in Sports Marketing or Brand Management is desirable.

Experience in professional sports or entertainment, preferably in tennis, will be highly valued.

Experience in integrated campaign management and coordination with external agencies.

Experience working in environments with multiple stakeholders (brands, sponsors, sports institutions, media).

Proficiency in project and budget management tools (Excel, Monday, Trello, etc.).

Knowledge of branding, event production, and experiential marketing.

Ability to interpret brand impact metrics and activation returns.

Good level of English (second language desirable).

Willing to travel

WHAT WE OFFER

Permanent contract

International work environment

Travel insurance

Being part of the most prestigious tennis tournaments in Europe

Opportunities for growth within the company

Dynamic and collaborative work environment