Senior Digital Advertising Expert

beBeePaidMedia; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading online gaming company in Madrid is seeking a Senior Paid Media & Programmatic Specialist. You will plan and optimize Paid Media campaigns across platforms to drive user acquisition. Ideal candidates have 4–6 years of experience and advanced knowledge of Google Ads and Meta Ads. This role offers a paid permanent contract with growth opportunities in a dynamic environment.

Servicios

Paid permanent contract

Opportunities for growth

Dynamic, international work environment

Formación

• 4–6 years of experience in Paid Media / Programmatic, preferably in gaming, betting, or e-commerce.
• Advanced knowledge of Google Ads, Meta Ads, and DSPs.
• Experience with large budgets and international campaigns.

Responsabilidades

• Plan, execute, and optimize Paid Media campaigns for user acquisition.
• Develop multichannel performance strategies to drive new player acquisition.
• Define audiences and retargeting strategies to increase conversions.

Conocimientos

Paid Media Campaigns

Programmatic Advertising

Google Ads

Meta Ads

Budget Management

Herramientas

GA4

Tag Manager

Conversion API

Descripción del empleo

Overview

We are a leading online gaming company, committed to delivering innovative and high-quality experiences. To further expand our reach, we're seeking a highly skilled Senior Paid Media & Programmatic Specialist.

Responsibilities

• The ideal candidate will plan, execute, and optimize daily Paid Media campaigns across Google Ads, Meta Ads, and programmatic platforms for user acquisition and ROI optimization.


• This includes developing multichannel performance strategies to drive new player acquisition.


• The specialist will also define audiences, retargeting, and lookalike strategies to increase conversions.


• Key metrics to monitor include CPI, CPA, LTV, and ROAS.

Requirements

• A minimum of 4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps.


• Advanced knowledge of Google Ads, Meta Ads, and DSPs is required.


• Experience managing large budgets and international campaigns is necessary.


• Strong command of GA4, Tag Manager, pixels, and Conversion API is expected.

Nice to Have

• Previous experience in user acquisition for mobile apps would be beneficial.


• Certifications in Google Ads, Meta Blueprint, or DV360 would be advantageous.

Benefits

• Paid permanent contract with opportunities for growth within the organization.


• Salary : dependent on experience and programmatic expertise.


• Dynamic, international work environment.