Responsable de Marketing y Comunicación

BESTSELLER; Madrid; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Director de Marketing para liderar estrategias en el área de VIH en Iberia. Este rol clave implica la gestión de equipos, desarrollo de planes de marketing y la implementación de tácticas digitales efectivas. Se valorará la experiencia en la gestión de productos farmacéuticos y la capacidad de traducir datos de mercado en acciones concretas. Si estás listo para un desafío que impacte en la salud de las comunidades, esta es tu oportunidad para brillar en un entorno que valora la colaboración y la innovación.

Formación

• Más de 10 años de experiencia en marketing, preferiblemente en farmacéutica.
• Capacidad para traducir hallazgos de investigación de mercado en planes tácticos.

Responsabilidades

• Desarrollar y ejecutar estrategias de marketing para productos farmacéuticos.
• Gestionar equipos multifuncionales y proyectos complejos de marketing.

Conocimientos

Gestión de equipos

Pensamiento estratégico

Comunicación efectiva

Gestión de proyectos

Marketing digital

Gestión de presupuesto

Relaciones externas

Educación

Licenciatura en Marketing

MBA

Título en Ciencias Avanzadas

Herramientas

SEO/SEM

Campañas de email

Redes sociales

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Descripción del trabajo

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Marketing Director HIV Iberia (Spain and Portugal)

Knowledge :

• Must have excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution.
• Must possess excellent strategic thinking skills with ability to formulate, develop and execute strategy.
• Ability to translate market research findings into actionable insights and tactical plans.
• Proven track record as an effective leader, coach and internal consultant with demonstrated ability to understand business requirements and turn that analysis into strategic solutions.
• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels, strong partnering skills, bias for action and tangible results.
• Organizational skill, including ability to follow assignments through to completion (bias towards execution).
• Must possess excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
• Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making.
• Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans.
• Must have demonstrated excellence in project management and effectively managing multiple projects / priorities.
• Must be able to successfully perform complex budget management with an understanding of revenue forecasting.
• Experience managing cross-functional teams or work groups as well as direct reports.
• Successfully develop external relationships leading to brand advocacy.
• Track record of successful pharma / biotech patient / community marketing with an understanding of expense budget planning and tracking is expected.
• e-Marketing : Ability to translate brand objectives into e-tactical plan; in-depth understanding of digital media.

Specific education and experience requirements :

10+ years of experience in Marketing positions.

A Bachelor’s degree in marketing or related fields is required.

An MBA degree or equivalent is preferred.

Advanced experience with product lifecycle management is preferred.

An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA is desirable.

Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas preferred.

Prior people management experience strongly preferred.

A minimum of 3 years in product marketing or advertising focused on consumers or patients are required, preferably in HIV but not essential.

Expertise in prior roles with Advocacy, Community and National Health systems and services is preferred.

Must have experience in developing, reporting and communicating HCP e-Marketing metrics.

Must have experience executing and measuring key e-Marketing tactics including websites, SEO / SEM, web-based detailing, email campaigns, podcasts and digital media.

Experience with social media a plus.

Equal Employment Opportunity (EEO)

It is the policy of Gilead Sciences, Inc. and its subsidiaries and affiliates (collectively "Gilead" or the "Company") to recruit select and employ the most qualified persons available for positions throughout the Company. Except if otherwise provided by applicable law, all employment actions relating to issues such as compensation, benefits, transfers, layoffs, returns from layoffs, company-sponsored training, education assistance, social and recreational programs are administered on a non-discriminatory basis (i.e. without regard to protected characteristics or prohibited grounds, which may include an individual’s gender, race, color, national origin, ancestry, religion, creed, physical or mental disability, marital status, sexual orientation, medical condition, veteran status, and age, unless such protection is prohibited by federal, state, municipal, provincial, local or other applicable laws). Gilead also prohibits discrimination based on any other characteristics protected by applicable laws.

For Current Gilead Employees and Contractors :

Please apply via the Internal Career Opportunities portal in Workday.

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