Regional Portfolio Marketing Specialist - Lifecycle Services EMEA

Rockwell Automation; Barcelona; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A global technology leader in Barcelona is looking for a Regional Portfolio Marketing Lead to enhance brand visibility and drive growth through strategic marketing initiatives. The ideal candidate will have over 5 years of experience in B2B service marketing and a strong background in project management. This role includes collaboration with sales and overseeing the marketing budget. Comprehensive benefits are offered, including volunteer time off and personalized well-being programs.

Servicios

Volunteer Paid Time Off

Donation matching program

On-demand digital course library

Mindfulness programs with premium membership

Employee Assistance Program

Formación

• 5+ years of experience in marketing, specifically portfolio and field marketing.
• Experience developing and managing marketing campaigns.
• In-house marketing experience within a technology company.

Responsabilidades

• Lead regional portfolio marketing planning and execution.
• Collaborate with sales and field marketing teams.
• Manage regional marketing budget and ensure financial adherence.

Conocimientos

B2B service and technology marketing experience

Project management skills

Autonomy

Educación

Bachelor's degree in marketing, business, communications or related field

Herramientas

Salesforce CRM

Eloqua

Descripción del empleo

Overview

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Role

You will lead regional portfolio marketing planning and executing for Lifecycle Services EMEA according to global strategy, partnering with regional Team leadership and field marketing teams. You will focus on driving strategic growth, enhancing brand visibility, and accelerating customer decision-making in region through targeted, Return on investment-driven marketing projects as an individual contributor reporting to Director of Marketing.

Responsibilities

• You will develop and implement a comprehensive regional portfolio marketing plan, aligning our priorities with regional needs and market dynamics.
• You will facilitate collaboration with regional Team, sales and field marketing teams on execution of regional portfolio activities including programs and launches.
• You will monitor regional market trends and competitive landscape to identify new opportunities and inform marketing strategies.
• You will collaborate with global portfolio marketing on global portfolio strategy and programs to support regional goals and market opportunities.
• You will support successful product launches in the region by managing the launch process, coordinating partners and ensuring execution.
• Support the lifecycle of portfolio offerings within region according to global strategy, from continuation through end-of-life.
• You will lead the planning integrated marketing campaigns and programs tailored to regional priorities across different channels.
• You will manage localization of marketing assets by guiding the creation and adaptation of collateral for regional use, refining value propositions and ensuring relevance to local audiences.
• You will collaborate and support regional channel campaigns and programs with field marketing team.
• You will manage regional portfolio marketing budget, ensuring adherence to financial plans and maximizing Return on investment across all portfolio activities.
• You will communicate with regional Team and field marketing partners to ensure agreement, coordination and support for marketing projects.

The Essentials

• A bachelor's degree in marketing, business, communications or related field.
• 5+ Years of experience.
• Experience in portfolio marketing, field marketing and account-based marketing within B2B service and technology companies.
• In house marketing experience.

The Preferred

• Proficiency in Salesforce CRM, Eloqua, Dun and Bradstreet.
• Project management skills, high autonomy, and experience developing new markets.
• Experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to build field marketing programs that improve pipeline and revenue outcomes.

What We Offer

Our benefits package includes …

• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• On-demand digital course library for professional development.
• Comprehensive mindfulness programs with a premium membership to Calm.
• Employee Assistance Program.
• Personalized wellbeing programs through our OnTrack program

... and other local benefits!

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

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#LI-Hybrid

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.