Product Marketing Strategist

beBeeSecurity; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading company in security solutions is seeking a Product Marketing & Strategy Manager to lead their product marketing efforts. The role involves developing go-to-market strategies, conducting competitive analysis, and creating impactful technical content. The ideal candidate should have expertise in electronic security solutions and excellent communication skills, with a focus on collaboration across teams.

Formación

• Demonstrated expertise in electronic security solutions.
• Proven foundation in product marketing and GTM strategy development.
• Data-driven mindset with experience measuring engagement.

Responsabilidades

• Develop comprehensive go-to-market plans for product launches.
• Conduct ongoing competitive analysis and market research.
• Create and maintain up-to-date sales collateral.
• Develop clear product messaging for target segments.
• Lead creation of developer-focused technical content.
• Define and report on key performance metrics.

Conocimientos

Expertise in electronic security solutions

Ability to communicate complex technical products

Product marketing foundation

Benchmarking product capabilities

Collaboration across teams

Descripción del empleo

About us

We're a leader in the security industry, with expertise in access control systems, video surveillance, and other advanced security solutions.

As our Product Marketing & Strategy Manager, you'll be responsible for leading our product marketing efforts and developing strategic positioning. Your goal will be to design and execute go-to-market strategies, create impactful technical content (white papers, tutorials, videos), and maintain a continuous feedback loop with pilot customers and our community.

The Role

Go-to-Market Strategy

• Develop comprehensive GTM plans for product and feature launches, including messaging and ecosystem partner alignment.

Competitive Analysis

• Conduct ongoing competitive analysis, market research, and end-user studies to inform positioning, feature prioritization, and technical content strategy.

Sales Enablement

• Create and maintain up-to-date sales collateral such as one-pagers, datasheets, and industry-specific presentations.

Messaging & Positioning

• Develop clear, differentiated product messaging tailored to each target segment, ensuring consistency across all channels.

Educational Resources

• Lead the creation of impactful, developer-focused content (videos, tutorials, white papers, implementation guides, sample code, case studies) that highlight our value proposition for technical decision-makers.

Metrics & Reporting

• Define, track, and report on KPIs including developer sign-ups, integrations, MQLs, conversion rates, documentation usage, adoption, churn, and community growth to continuously optimize campaigns.

The Ideal Candidate

• Demonstrated expertise in electronic security solutions.
• Ability to communicate complex technical products to non-technical audiences.
• Proven foundation in product marketing and GTM strategy development.
• Experience identifying and articulating competitive differentiation.
• Skilled in benchmarking product capabilities against competitors.
• Data-driven mindset with experience measuring engagement and content effectiveness.
• Strong collaboration skills across engineering, product, marketing, and communications teams.
• Ability to coordinate complex, cross-functional product launches.
• Experience working in fast-paced, technology-driven environments.