Product Marketing Manager

FREENOW; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading mobility services company is seeking a Senior Product Marketing Manager in Barcelona to drive adoption of innovative product features. You will collaborate with various teams to craft impactful multi-channel campaigns and stay updated with the product roadmap. The ideal candidate has 5+ years in Product Marketing with a focus on B2C or B2B apps, strong communication skills, and a data-driven approach to problem solving.

Servicios

Flexible working arrangements

Sabbatical & special leave policies

Health Insurance

Employee assistance program

Mobility Credit

Formación

• 5+ years of experience in Product Marketing.
• Proven track record in launching features and successful product adoption campaigns.
• Deep understanding of competitive industries such as mobility.

Responsabilidades

• Defining and implementing go-to-market strategies for new app features.
• Leading multi-channel communications for user awareness and engagement.
• Collaborating with local market teams to tailor campaigns.

Conocimientos

Product Marketing

B2C or B2B apps

Cross-functional collaboration

Data-driven problem-solving

Strong communication skills

Descripción del empleo

Overview

Location : Come and join us in our Barcelona office

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive. We’re looking for a Senior Product Marketing Manager to turn innovative product features into powerful stories that drive adoption across Europe. You’ll shape go-to-market strategies, craft engaging multi-channel campaigns, and work closely with Product, Brand, and CRM teams to make mobility more seamless for millions of users. Based in Barcelona, you’ll join a diverse, international team and collaborate across seven markets.

Are you ready for your next ride?

Your daily adventures will include :

• Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services.
• Translating product updates into clear, benefit-driven messaging for both B2C and B2B audiences.
• Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital).
• Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling.
• Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance.
• Staying up to date with the product roadmap and proactively identifying communication opportunities.
• Bringing insights from users and competitors back to product teams to influence roadmap and priorities.

To be successful in this role :

• 5+ years of experience in Product Marketing, ideally in B2C or B2B apps, marketplaces, or digital services.
• Proven track record in launching features and delivering successful product adoption campaigns.
• Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce.
• Experience collaborating closely with cross-functional Product and Tech teams.
• Strong written and verbal communication skills in English. Other European languages are a plus.
• Creative and strategic mindset, paired with a data-driven approach to problem-solving.
• Ability to work autonomously in a dynamic, international environment.

Benefits & perks in a nutshell :

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program
• Plus more local benefits depending on your work location!

Diversity, Equity & Inclusion :

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We want you to grow and evolve, bring your true self to work.

About FREENOW :

FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe. More than 54 million users in 16 markets and in over 170 cities today are already moving freely from A to B by accessing the largest selection of mobility options available in one app.

Through the unique integration of mobility brands and payment services, they can book their nearest taxi, private hire vehicle, car sharing or micro-mobility option such as eScooters, eMopeds, and eBikes within the app. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street.

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