Product Marketing Manager

Cloudtalk; Barcelona; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A global SaaS company is looking for a Product Marketing Manager to lead lifecycle marketing efforts from prospect education to customer retention. This role involves running campaigns that help customers adopt and expand their use of CloudTalk's solutions. With responsibilities including building multi-touch journeys and collaborating with various teams, the role promises significant growth opportunity in a flexible working environment. Ideal candidates are proficient in B2B SaaS marketing and possess strong execution skills.

Servicios

Unlimited Paid Time Off

Flexible working hours

Home Office Allowance

Learning and Development Budget

Formación

• 2-3+ years in Product Marketing, Lifecycle Marketing, or B2B SaaS campaigns.
• Experience owning or co-owning campaigns end-to-end.
• Strong execution muscle: organized, proactive, and focused on shipping.

Responsabilidades

• Own lifecycle marketing programs across onboarding, adoption, and retention.
• Run campaigns to drive adoption and expansion into add-ons.
• Produce and ship campaign assets like emails and landing pages.

Conocimientos

Product Marketing

Lifecycle Marketing

Excellent storytelling

Data-informed mindset

Descripción del empleo

🌍 Global SaaS Scale-up | $28M Series B Investment

💡 Personalized 1:1 Coaching

📍100% Remote or Hybrid from our Bratislava, Prague or Barcelona offices

About CloudTalk

Powered by a January 2024 $28 million Series B investment from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's AI-powered business communication platform helps 4,000+ sales and support teams make customer experience the greatest competitive advantage for driving more revenue.

CloudTalk works seamlessly for businesses of all sizes, from scale-ups like Deel and TIER to big players like Nokia, Glovo, and Rakuten. Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place.

CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.

The Challenge Ahead

We’re hiring a Product Marketing Manager who will lead that function from the outside-in: designing adoption and expansion programs, building lifecycle campaigns, running education (for prospects and customers), and creating repeatable growth plays that keep CloudTalk customers engaged and growing.

You will build and run the programs that drive:

• Prospect education (so people understand CloudTalk’s value before buying)
• Activation and adoption (so customers get value fast)
• Retention and habit-building (so CloudTalk becomes essential)
• Expansion (so customers grow into add-ons and higher plans)

This is a hands-on, campaign-heavy PMM role. You’ll create and ship content, journeys, webinars, and influencer/creator collaborations that turn product capabilities into growth loops.

You’ll work alongside our Lead PMM and Internal/Enablement PMM (who focuses on internal launch readiness, competitive intelligence and enablement). The role is designed to grow over time into deeper end-to-end ownership of lifecycle and customer growth.

What You’ll Own

1) Lifecycle marketing & adoption engine

• Own CloudTalk’s lifecycle programs across onboarding → adoption → retention, in close collaboration with Lead PMM and Product.
• Build multi-touch lifecycle journeys (email, in-app, webinars, voice agent calls, self-serve education).
• Identify “wow moments” and turn them into repeatable activation/education loops.
• Own execution and evolution of lifecycle plays, including prioritization and measurement.

2) Expansion & monetization campaigns

• Run campaigns to drive adoption and expansion into AI add-ons and higher plans (e.g., Dialer, Conversation Intelligence, Voice Agents).
• Create upsell narratives and role/segment-based expansion plays.
• Partner with Product, Ops and Expansion team stakeholders to turn expansion insights into scalable campaigns.

3) Prospect education & full-funnel product-led content

• Own product-led education for prospects: use cases, evaluation guides, “CloudTalk way” frameworks, and learning assets tied to launches.
• Build campaigns that move prospects from curiosity → understanding → intent.
• Partner with Content and Paid on distribution while owning the product story and education arcs.

4) Customer webinars & scalable education programs

• Own CloudTalk’s customer education engine: webinar strategy, topics, agenda, promotion, and follow-up.
• Run live sessions and build replayable/evergreen versions.
• Turn webinars into lifecycle drivers (activation, adoption, expansion).

5) Influencer / creator collaborations (product-anchored)

• Collaborate with industry creators/influencers to produce product-led content and launch campaigns, supported by lead PMM.
• Turn influencer activity into measurable education and pipeline/adoption lift.
• Build and refine a creator-led distribution playbook.

What you’ll do day-to-day

• Talk to customers and prospects, listen to calls to uncover repeatable value patterns.
• Ideate and test lifecycle programs
• Produce and ship campaign assets (emails, landing pages, in-app copy, scripts, webinar decks, nurture flows).
• Coordinate timelines and feedback loops with Product, Content, and Enablement PMM.
• Track outcomes and continuously refine what works.

What Makes You a Great Fit

Must-haves

• 2-3+ years in Product Marketing, Lifecycle Marketing, Customer Marketing, or B2B SaaS campaigns.
• Experience owning or co-owning campaigns end-to-end.
• Excellent storytelling and copy skills with product curiosity.
• Strong execution muscle: organized, proactive, and focused on shipping.
• Comfortable working cross-functionally in a fast-moving product org.
• Data-informed mindset: you can define KPIs, learn from results, and iterate.

Nice-to-haves

• PLG/self-serve SaaS experience.
• Webinar/customer education program ownership.
• Influencer/creator or community-led growth experience.
• Telephony / CCaaS / VoIP / AI product background.

Why You’ll Love Being a CloudTalker

Growth:
💡 1-1 Coaching sessions with our resident communications advisor
📚 Leaders Academy & Learning and Development Budget

Flexibility:

🏖 Unlimited Paid Time Off
📊 Flexible working hours
🏡 Home Office Allowance
🎗️ Volunteering Days
💻 MacBook for work

Well-being:
🏖Recharge Fridays once per quarter
🏋🏼♀️Multisport Card

Connectedness:
💲 Referral bonuses
👥 Virtual & physical team buildings
👕 Company merchandise

What to Expect in Our Hiring Process

1️⃣ Intro Call – Meet our Talent Acquisition Team
2️⃣ Interview with the PMM Lead
3️⃣ Case Study Presentation – Show us your skills
4️⃣ Culture Bar Raiser Call
🎯 Offer!