PPC Specialist (Finnish-speaking)

Toptal; España; A distancia; EUR 10.000 - 30.000; A tiempo parcial

Descripción de la vacante

A leading freelance platform is seeking a PPC Specialist to optimize Google Ads campaigns for a European manufacturer. The role requires solid B2B PPC experience, proficiency in Google Ads, and fluency in Finnish. This is a fully remote, contract-based opportunity lasting 3-6 months, with a commitment of 5-10 hours per week.

Formación

• Solid experience in B2B / industrial PPC with long sales cycles.
• Proficiency in Google Ads & Microsoft Ads (manual & automated bidding).
• Strong analytics and reporting skills (GA4, Tag Manager, Looker Studio).
• Expertise in keyword research and ad copywriting for technical products.
• Experience with landing page optimization and research tools (SEMrush, Ahrefs).
• Fluency in Finnish.

Responsabilidades

• Build, run, and optimize Google Ads campaigns.
• Conduct keyword research and create product-level ad groups.
• Control budgets and forecast spend.
• Collaborate on landing page improvements.
• Adapt messaging for different markets.
• Manage campaigns in Swedish, Finnish, Czech, or Slovak.
• Track and optimize performance.

Conocimientos

B2B / industrial PPC

Google Ads & Microsoft Ads

Analytics and reporting skills

Keyword research and ad copywriting

Landing page optimization

Fluency in Finnish

Herramientas

GA4

Tag Manager

SEMrush

Ahrefs

Looker Studio

Descripción del empleo

Overview

Toptal is an elite network of the world's top talent, connecting the best and brightest in business, design, and technology with leading organizations worldwide. We deliver freelance opportunities on an independent contractor basis.

We are looking for a hands-on PPC Specialist for a European manufacturer of industrial plastic parts, primarily focused on Google Ads (70% optimization, 30% strategy), to drive high-quality B2B traffic through smart, data-driven campaigns.

Key Responsibilities

• Build, run, and optimize Google Ads campaigns (search & Performance Max optional).
• Conduct keyword research and create product-level ad groups with effective negative keywords.
• Control budgets and forecast spend to ensure efficiency.
• Collaborate on landing page improvements to boost conversions.
• Adapt messaging for different markets based on local business rules and logistics.
• Manage campaigns in Swedish, Finnish, Czech, or Slovak.
• Track and optimize performance with GA4, Tag Manager, SEMrush, Ahrefs, and Looker Studio.

Skills & Requirements

• Solid experience in B2B / industrial PPC with long sales cycles.
• Proficiency in Google Ads & Microsoft Ads (manual & automated bidding).
• Strong analytics and reporting skills (GA4, Tag Manager, Looker Studio).
• Expertise in keyword research and ad copywriting for technical products.
• Experience with landing page optimization and research tools (SEMrush, Ahrefs).
• Fluency in Finnish.

This is a contract-based opportunity. Fully remote position. The engagement is expected to last 3-6 months. A work commitment of 5-10 hours per week is required.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing

Industries

• Manufacturing