Performance Marketing Lead - Mobile Games Growth

Rovio; Barcelona; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading gaming company in Barcelona is seeking a strategic Performance Marketing Lead to drive user growth for a well-known mobile game. The ideal candidate will develop and execute an end-to-end performance marketing strategy, manage substantial budgets, and mentor a team. Strong analytical skills and experience in mobile games are required. Work environment is hybrid, providing flexibility along with collaborative opportunities with various teams.

Formación

• Proven success in developing strategy and planning campaigns for mobile games.
• Ability to manage multi-million dollar acquisition budgets.
• Experience with performance marketing creative processes.

Responsabilidades

• Develop and execute performance marketing strategy with clear goals.
• Lead and mentor the performance marketing team.
• Optimize acquisition campaigns using data to improve performance.
• Build strong relationships with internal and external partners.
• Collaborate with Product team on user journeys and in-game features.

Conocimientos

Extensive experience in performance marketing

Strong analytical skills

Excellent communication

Leadership in managing teams

Herramientas

Game measurement tools

Attribution providers

Programmatic advertising

Fraud prevention tools

Descripción del empleo

A leading gaming company in Barcelona is seeking a strategic Performance Marketing Lead to drive user growth for a well-known mobile game. The ideal candidate will develop and execute an end-to-end performance marketing strategy, manage substantial budgets, and mentor a team. Strong analytical skills and experience in mobile games are required. Work environment is hybrid, providing flexibility along with collaborative opportunities with various teams.