Online Marketing Specialist

Wallapop; España; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading online marketplace in Barcelona is seeking an experienced Online Marketing Specialist to lead campaigns that enhance brand presence and drive user growth. You will design full-funnel strategies across various platforms, manage substantial budgets, and collaborate with cross-functional teams. Ideal candidates will have over 4 years of performance marketing experience and a strong analytical mindset. This role operates within a hybrid working model.

Servicios

Competitive phantom shares package

Generous individual learning budget of 2k per year

Private Health Insurance

Flexible working hours

Gym & Wellness plan

Formación

• 4+ years experience in performance marketing.
• Experience with measurement and data visualization tools.
• Strong interest in the Wallapop user, product, and market.

Responsabilidades

• Own and execute Online Brand Media strategy.
• Design and run full-funnel marketing campaigns.
• Analyze results and optimize campaigns continuously.

Conocimientos

Performance marketing

Analytical skills

Digital Marketing knowledge

Collaboration

Educación

Bachelor's degree in Digital / Online Marketing or analytical fields

Herramientas

Google Analytics

Tableau

Looker

Descripción del empleo

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us.

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace's convenience & reach. Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such as

Accel

Insight Partners

Naver Corp

we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world's best unique goods trading platform.

The Challenge

At Wallapop, we're looking for a strategic, data-informed Online Marketing Specialist to lead campaigns that build our brand and drive user growth across our core markets.

This role blends Online Brand Media and Performance Marketing to create full-funnel strategies that grow the Wallapop community and drive impact across key engagement metrics. You'll collaborate closely with our Offline Marketing, Growth, and Brand teams to craft narratives that resonate across channels, from YouTube and Paid Social to special digital-first brand initiatives.

What You Will Do

• Own and execute the Online Brand Media strategy, driving brand consideration and recall through impactful digital initiatives.
• Design and run full-funnel campaigns across platforms like YouTube, Display, Paid Social, and more — balancing brand storytelling with performance goals.
• Oversee large-scale budgets, ensuring strategic allocation and continuous performance optimization across both Brand Media and Performance channels.
• Manage media platforms such as Google Ads, YouTube, Meta, and TikTok — leveraging A / B testing and creative experimentation to improve campaign effectiveness.
• Coordinate campaign planning and execution, serving as the main point of contact for key external partners and media agencies.
• Analyze results and optimize continuously — tracking both brand and performance KPIs (e.g., VTR, Ad Recall, CPA, ROAS) to maximize ROI and guide improvements.
• Identify new digital opportunities, channels, or formats to expand reach and drive incremental value.
• Partner closely with the Offline Marketing team to align audiences, messaging, and touchpoints across TV, OOH, Radio, and Digital.
• Contribute to cross-functional projects at the intersection of brand, product, and growth — from new product launches to experimental pilots.
• Collaborate with internal teams (Analytics, Growth, Creative, Brand) to ensure strategic alignment and cohesive execution across all initiatives.

What We're Looking For

• Bachelor's degree in Digital / Online Marketing or other analytical degrees such as engineering / mathematics / business
• 4+ years experience in performance marketing with vast knowledge across Online Marketing Channels
• Experience with measurement tools : Google Analytics, Adjust, AppsFlyer, etc.
• Experience with data visualization tools : Looker, Amplitude, Tableau, etc.
• Excellent analytical and organizational skills
• Strong interest in the Wallapop user, product, and market position
• English proficiency is a must

Do note that all our jobs are Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person / remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following

Perks & Benefits

• Competitive phantom shares package for all employees
• Generous individual learning budget of 2k per year
• Group and individual English, Catalan & Spanish lessons as part of our working day
• Private Health Insurance with Alan
• Flexible working hours + intensive Fridays
• Flexible remuneration to deduct from gross salary (kindergarten / food / transport check)
• Gym & Wellness plan, including physiotherapist in the office
• Generous referral Program & Charity Donation
• Bonus for weddings & newborns
• Wallapop Renta (Tax income support)
• Monthly plan for free shipping, bumps & home-pick-up on our services
• Work anniversary Gifts and Birthday Surprises
• Contribution towards your WIFI in your monthly payroll
• One-off payment based on compensation package to go towards setting up your home office
• Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
• 26 holidays per year
• TOP hardware of your choice (latest Apple or Windows)

The hiring process :

Please, note that all interviews take place remotely over hangouts.

1. 1) Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation and expectations. This usually takes 45-60 minutes.
2. 2) Expertise interview - run by the hiring team, focusing on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.
3. 3) Stakeholders interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.
4. 4) Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.
5. 5) Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.