Marketing Manager Genetic Testing Solutions

Vitrolife Group; Madrid; Presencial; EUR 45.000 - 85.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Marketing Manager for Genetic Testing Solutions. This role involves developing and executing a visionary marketing strategy that aligns with long-term business objectives. You will lead marketing campaigns and initiatives, focusing on digital strategies to enhance customer engagement. Collaborating with diverse stakeholders, you will drive impactful service launches while ensuring continuous improvement of marketing activities. Join a global team committed to making a difference in the fertility sector, where your expertise will contribute to fulfilling the dream of having a baby.

Formación

• 5+ years in regional/global marketing roles with a focus on digital strategies.
• Strong experience in marketing and brand management, preferably in medical devices.

Responsabilidades

• Develop and communicate a visionary marketing strategy for genetic testing solutions.
• Lead marketing plans, campaigns, and tools on a global level.

Conocimientos

Digital Marketing

Marketing Strategy

Communication Skills

Project Management

Collaboration

Business Acumen

Educación

Master's Degree in Marketing

Master's Degree in Communication

Herramientas

Marketing Automation Tools

Digital Campaign Tools

Descripción del empleo

Marketing Manager Genetic Testing Solutions

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.

The Global Marketing team is looking for a strong marketing professional that will be responsible for developing the global direction of the genetic testing solutions when it comes to strong marketing programs such as launches, concepts and campaigns. You will be the overall lead on our consumer/patients initiatives, and you will be closely working together with the Product Directors & Regional Marketing teams.

With your excellent communication skills, your digital savviness and your extensive marketing experience, you know how to turn a marketing strategy into delivering the right content to the right people at the right time. You are mastering the art of multicultural and cross-functional collaboration, and you preferably already know how to navigate in a global setting dealing with lots of stakeholders.

As you will be managing a wide variety of processes and projects concurrently, it is vital that you have a pragmatic, positive, creative mindset and both a strategic and operational focus. It is also essential that you bring a solid business acumen, allowing you to identify and act upon growth potential. You will be part of the broader Global Marketing & Academy team, where you will experience lots of collaboration, reporting into the VP of Global Marketing.

Please note that only CVs submitted in English will be reviewed.

Main Responsibilities

1. Develop and communicate a clear, visionary marketing strategy that aligns with Vitrolife Groups and Genetic testing solutions long-term business objectives.
2. Lead the development of value propositions and marketing plans, campaigns and selling tools on a global level.
3. Responsible for planning and developing an optimal marketing mix with a high focus on digital marketing strategies & deliverables (web, email campaigns, webinars, content for social media).
4. Drive collaboration with a wide group of internal and external stakeholders concerning service launches and campaigns. Lead preparation and execution of marketing concepts related to new important launches to ensure commercial impact.
5. Work closely with upstream product management team to bring voice of customer and voice of market into the test/product vision and roadmaps.
6. Lead the development of best-in-class patient marketing concepts & campaigns to ensure strong communication and lead generation from this target audience.
7. Track campaign and launch effectiveness and secure continuous improvement of activities.

Requirements

1. A master’s degree in marketing, communication or similar.
2. At least 5 years of work experience from previous regional or global marketing roles.
3. At least 5 years of work experience from digital marketing/omnichannel and marketing automation as it relates to digitalize the customer journey.
4. Strong experience within marketing and brand management, preferably from the medical device industry or fast mover consumer industry.
5. Business and financial acumen, experience with managing marketing budget and to track and analyse sales data as input to marketing campaigns & launches.

The interview will be conducted in English.

The employee will be based in Valencia (Parque tecnológico de Paterna).

We look forward to receiving your application!

Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalised genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of a fertility treatment.

We are currently approximately 1,100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.

Seniority level: Mid-Senior level