Market Development Representative

TraceLink; Barcelona; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A software company in Barcelona is seeking an experienced Market Development Representative to enhance lead qualification efforts and engage prospects. The role requires fluency in both Spanish and English, along with 2-4 years' experience in sales development. Candidates should demonstrate strong research capabilities and effective communication skills in a B2B environment. Competitive salary and opportunities for career growth are offered.

Formación

• 2-4 years in Market Development, Sales Development, or Business Development.
• Ability to manage time and prioritize tasks.
• Confident communication style in writing and verbally.

Responsabilidades

• Gather market intelligence to research customer accounts.
• Qualify inbound leads for campaign effectiveness.
• Develop personalized strategies using various channels.
• Document activity in Salesforce and report results.

Conocimientos

B2B SAAS experience

Research and qualification of leads

Professional communication

Salesforce.com proficiency

Fluency in Spanish

Fluency in English

Educación

Degree level education or compensatory experience

Herramientas

Salesforce.com

Marketo

MS Office Suite

Descripción del empleo

Company overview

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

TraceLink is looking for an experienced Market Development Representative to join the EMEA based team in Barcelona. As a MDR you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink’s inbound & outbound leads, and diligently engage prospects in order to organize meetings with Sales and Account Executives (AEs).

Responsibilities

• Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
• Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness
• Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
• Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates
• Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs) to prepare them for prospect and customer meetings
• Leverage teammates (Managers, SDRs, and AEs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
• Work with partners including Finance, Marketing, Sales Operations, and Business Management to enrich, cleanse and triage account data
• Engage across functions to understand business priorities
• Document activity in Salesforce and report qualitative and quantitative results on a weekly basis

Qualifications

• Experience with B2B SAAS or enterprise software
• 2-4 years of experience in Market Development, Sales Development, Business Development, or similar roles in a software organization
• Fluency in both Spanish and English required
• Proven ability to effectively research, qualify, and react to leads and business opportunities
• Exhibit a professional communication style through both written and verbal channels
• Confident user of Salesforce.com, Marketo, or similar applications and the MS Office Suite
• Operate in a professional and empathetic manner capable of managing time and prioritizing tasks effectively
• Educated to degree level or compensatory experience.

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