Head of Digital Content & Social Media - Hospitality firm

Michael Page; Madrid; Híbrido; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in the wellness sector in Madrid is looking for a skilled digital content manager. The successful candidate will create and manage content strategies across various channels while ensuring brand consistency. Key responsibilities include campaign planning, performance tracking, and producing engaging marketing materials. The ideal candidate has over 5 years of experience in social media and must be fluent in English. Benefits include a 10% bonus and one day of home office.

Servicios

10% bonus

1 day home office

Formación

• 5+ years of experience in social media is required.
• Fluency in English is necessary.

Responsabilidades

• Create and manage a content calendar for campaigns.
• Develop strategies for engaging content.
• Monitor competitors and track content performance.
• Write various marketing materials, including blog posts.

Conocimientos

Content strategy development

Digital marketing

Social media management

Content creation

Performance tracking

Descripción del empleo

Global Spanish company within wellness/hospitality/luxury sector.

Reporting to the Global Brand & Marketing Director, the successful candidate will have the following responsibilities:

• Establishing a content calendar to create short and long-term content campaigns for different digital channels
• Creating engaging content to develop content that meets company objectives and brand standards
• Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors
• Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
• Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover
• Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics
• Developing marketing strategies for digital content, creating email campaigns and social media posts
• Writing blog posts, ebooks, articles, or other materials that are relevant to the company's products or services
• Creating presentations to communicate new marketing strategies to other members of the team
• Editing text and images to ensure they follow with the company's brand guidelines
• Creating infographics to illustrate complex concepts in simple ways
• Evaluating new technologies and suggesting ways to incorporate them into existing strategies
• Creating and updating the website to attract customers to the company's products or services
• Conducting research on topics related to the company's products or services to create content for blogs, websites, and other marketing materials
• Researching and analyzing industry trends to identify new opportunities for the company to capitalize on

The ideal candidate should have:

• At least 5 years of experience in social media
• Fluency in English is a must

Benefits include:

• 10% of bonus
• 1 day home office