General Manager Commercial

Benker Headhunting; Madrid; Híbrido; EUR 80.000 - 120.000; Jornada completa

Descripción de la vacante

A recruitment firm is seeking a Commercial General Manager for the North of Spain. This role involves leading the full commercial strategy, focusing on marketing and sales for scalable growth. Key responsibilities include overseeing large-scale marketing operations, leading a diverse team of up to 300, and ensuring alignment with central teams. The ideal candidate will have at least 10 years in leadership roles, with a strong background in tech marketing and operational excellence, and must be fluent in both Spanish and English.

Formación

• Minimum of 10 years in leadership positions in tech-related environments.
• Proven leadership of large teams (around 300 people).
• Experience in tech marketing and leading cross-functional teams.

Responsabilidades

• Develop and execute long-term growth strategies.
• Oversee localization efforts for the go-to-market approach.
• Lead and inspire a diverse interdisciplinary team.

Conocimientos

Fluent in Spanish

Fluent in English

Strong leadership

Customer-centric mindset

Innovation-driven

Educación

Bachelor's degree in IT, Engineering, Data and Computer Science, Business Administration, Finance

MBA or similar postgraduate degree

Herramientas

Tech marketing

Performance marketing

Descripción del empleo

Commercial General Manager – North of Spain

Role Summary

The Commercial General Manager leads the full commercial and operational strategy of the organization, with a strong emphasis on marketing, sales, and scalable business growth. A major responsibility is to steer

mass marketing and performance marketing initiatives

, ensuring the brand is well-positioned and demand generation is optimized across all channels.

The role includes driving go-to-market strategies, adapting global initiatives to the local market, and ensuring alignment with central functional teams. The manager oversees

large-scale tech-marketing operations

and ensures data-driven decision-making to accelerate customer acquisition, retention, cross / upsell, and revenue performance.

A key component of this role is

leading a large, diverse organization of up to 300 employees

, building and developing high-performing teams, and fostering a culture of innovation, collaboration, and continuous improvement.

The General Manager is responsible for monitoring market trends, identifying business opportunities, and managing shared P&L performance. The ideal candidate is strategic yet highly hands-on, entrepreneurial, resilient, and comfortable operating in a fast-moving tech environment.

Key Responsibilities

Strategic Leadership : Develop and execute long-term growth strategies to achieve company objectives. Lead local marketing and sales strategy and execution, from branding and customer acquisition to retention, cross-selling, and up-selling.

Operational Management : Oversee all localization efforts to adapt the go-to-market approach to local requirements. Collaborate with central teams to leverage group resources and develop the local brand. Coordinate and prioritize projects and initiatives in collaboration with relevant departments.

Team Leadership and Development : Lead and inspire a talented and diverse interdisciplinary team. Build and manage a high-performing sales and marketing team to drive company growth. Foster a work environment that encourages innovation, collaboration, and continuous improvement.

Financial Management : Assume shared profit and loss (P&L) responsibility for the local brand. Monitor and analyze key financial figures and performance indicators. Collaborate with various functions to identify cost efficiencies and revenue growth opportunities.

Interview MUST HAVES

Fluent in both Spanish and English.

Willing to be based in Logroño for a minimum of 3 days per week.

A minimum of 10 years of experience in leadership positions, preferably in a fast-paced, agile, hyper-growth tech-related environment.

Proven leadership of very large teams (around 300 people)

Background in fast moving tech companies

Experience in tech marketing and leading cross-functional tech-driven marketing teams

Strong background in mass marketing and performance marketing

A proven track record of successfully achieving significant sales, revenue, and EBITDA growth.

Early career stages in consulting / ex consultant

A Bachelor’s degree in IT, Engineering, Data and Computer Science, Business Administration, Finance, or a related field. An MBA or similar postgraduate degree is advantageous.

An entrepreneurial attitude with a strong "can-do" mentality, resilience, and a "hands-on" approach.

Experience working in a functional matrix-organization and the ability to collaborate effectively with various business groups.

Profound technical knowledge and understanding, preferably in the area of domains, hosting, and cloud solutions.

Excellent communication and negotiation skills

with internal and external stakeholders

Soft Skills & Cultural Fit

Entrepreneurial mindset

with strong “can-do” attitude

Highly hands-on and operational

, not a theoretical strategist

Resilient, adaptable, and comfortable with ambiguity

Collaborative, low-ego team player

Strong leadership style

with the ability to inspire and grow high-performing teams

Customer-centric mindset

Innovation-driven and open to continuous improvement

Nice-to-Haves

Knowledge of

domain, hosting, or cloud solutions

German language skills

Experience working across multiple international offices