EU CRM Marketing Lead - Real Estate & Motors

OLX; Barcelona; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading online classifieds platform is seeking a senior CRM Marketing Lead based in Barcelona, Spain. This hybrid role requires experience in developing marketing strategies to foster engagement and retention across various platforms. The ideal candidate will have a strong project management background and proven ability to work with senior stakeholders effectively.

Servicios

Annual Bonus based on performance

Customizable benefits on MyBenefit platform

Open selection of training e-courses

Flexibility to work in a hybrid mode

Formación

• 6 years of experience in Marketing, specifically CRM and Engagement.
• Experience in leading delivery of scalable growth strategies.
• Fluency in English for international communication.

Responsabilidades

• Develop and coordinate CRM Marketing strategy for verticals.
• Lead launch of new CRM tools.
• Own relationships with senior stakeholders across teams.
• Act as a Thought Leader for CRM Marketing team.
• Identify and prioritize opportunities with a data-driven approach.

Conocimientos

CRM Marketing

Stakeholder Management

Data Analysis

Project Management

Engagement Strategies

Retention Strategies

Educación

6 years of experience in Marketing

Experience in digital platforms

Descripción del empleo

WELCOME TO OLX

At OLX, we work together to build a more sustainable world through trade.

We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people every month, through our well-loved consumer brands including OLX, Otodom, AutoTrader, Property24.

Join OLX and see how far you can go.

WELCOME TO OLX GROUP

We work together to build a more sustainable world through trade. We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people every month, through our well-loved consumer brands including OLX, Otodom, Imovirtual, Storia.

At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.

Join OLX and see how far you can go.

About the role

The role is hybrid, available in Poland and Portugal with Poznań, Warsaw and Lisbon as preferred locations.

As part of the EU CRM Marketing team you will be responsible for shaping strategy and together with a team of 3 CRM Marketing Managers and Specialists growing engagement and retention across our vertical brands (Real Estate & Motors): Otodom, Otomoto (PL), Imovirtual, Standvirtual (PT) and Storia, Autovit (RO).

This role will require you to shape the right strategy to grow user engagement on both seller and buyer sides, taking regional and cross‑business‑unit scalability into consideration. You will have an opportunity to lead the expansion of CRM technical capabilities, launching new CRM tools in cooperation with the MarTech team, and to design right measurement frameworks with Analytics and Data Science. Working as EU CRM Marketing Lead you will shape and lead cross‑functional collaboration with senior stakeholders, ensuring alignment with other teams including Performance & Brand Marketing, MarTech, Product, as well as EU CRM marketers responsible for other platforms. You will serve as a thought leader for CRM Marketing Managers and Specialists, fostering an ongoing testing and experimentation culture, making sure new advanced marketing automation solutions are effectively explored and implemented.

The envisioned ideal profile for this role is a senior CRM professional with a strong strategic and stakeholder‑management experience in a cross‑functional environment. A strong project management skill set will enable you to lead complex, international projects impacting millions of users.

You will report to the Head of CRM Marketing for Europe. The EU CRM Marketing team contains approximately 10 people and is an integrated part of the EU Marketing organisation.

What will you be doing?

• Development and coordination of delivery of CRM Marketing strategy for Verticals aimed at growing engagement and retention across Real Estate & Motors platforms: Otodom, Otomoto (PL), Imovirtual, Standvirtual (PT) and Storia, Autovit (RO).
• Leading role in launch of a new CRM tool in cooperation with the MarTech team across all vertical brands, ensuring key marketing needs are effectively addressed.
• Owning cross‑functional relationships and ensuring alignment with senior stakeholders across Performance & Brand Marketing, MarTech, Product, Sales, Analytics.
• Acting as a Thought Leader for 3 CRM Marketing Managers and Specialists, identifying key development and improvement opportunities, as well as building business cases for their implementation, followed by testing and experimentation.
• Identifying and prioritising upcoming opportunities with a data‑driven approach, deciding where to focus and building a clear technical roadmap with MarTech team.
• Fostering ongoing testing culture, assessing business impact and scaling proven solutions across markets and business units.
• Taking active part in advanced measurement and testing framework development in cooperation with analysts and data scientists.
• Developing blueprints and processes enabling a scaled approach to CRM Marketing at EU‑level.

What will you need to be successful in this role?

• 6 years of experience in Marketing – specific CRM, Engagement, Retention, Product Marketing experience is an advantage.
• Experience in owning relationships with senior stakeholders in a cross‑functional environment.
• Experience in shaping and leading delivery of a scalable growth strategy for digital platforms and/or products across multiple markets.
• Experience working with technology and product teams on implementation projects.
• Data‑driven approach and ability to explain business impact through detailed analysis.
• Intrapreneurship, showing strong ownership and feeling comfortable to build completely new solutions, rather than focusing only on optimisation.
• Capability to work in matrix or other complex environments and ability to cope with a good degree of ambiguity.
• English fluency — allowing you to express your thoughts smoothly and easily in an international environment.

What can we offer you?

• Flexibility to work in a hybrid mode.
• Annual Bonus based on your performance.
• Customizable benefits on MyBenefit platform (e.g., Multisport card, medical package, insurance, tickets, vouchers, and many more).
• Laptop and mobile phone (per your preference).
• Open selection of training e‑courses (including but not limited to Udemy, Coursera, etc.).
• Prospective job in one of the largest Real Estate & Motors classifieds services.
• A team that will help you develop & succeed.
• An environment where you will be given space to take ownership and accountability for your work.
• A company committed to building an inclusive environment for all employees and creating equal opportunities.
• A great place to learn within fast‑growing, global classifieds platforms (e.g., Otodom, Obido, OLX, Otomoto, Storia, Imovirtual, etc.).

Diversity, Equity and Inclusion at OLX

At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.

We welcome applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements – you may be just the right fit for this or other opportunities with us!

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