Data Analyst Marketing B2C

Pluxee; Madrid; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

Pluxee, a global player in employee benefits, is seeking a Marketing B2C Analyst in Madrid (Hybrid). The ideal candidate will leverage data to provide insights for marketing campaigns by analyzing user behaviors and lifecycle patterns. This role requires a strong analytical background and excellent problem-solving skills, as well as proficiency in SQL, data visualization tools, and effective communication.

Servicios

Meaningful job

Great team culture

Empowering environment

Formación

• 3+ years of experience in marketing analytics, user experience, or related field.
• Proficiency in handling complex databases and data visualization tools.

Responsabilidades

• Become the subject matter expert on B2C data and insights.
• Monitor and report on cohort and segment performance.

Conocimientos

Attention to Detail

Communication

Data Analysis

Problem-Solving

Educación

Bachelor's degree in Business, Data Analytics, or related field

Herramientas

SQL

Excel

Data visualization software (e.g., Metabase, Power BI)

Descripción del empleo

Data Analyst_Marketing B2C page is loaded

Data Analyst_Marketing B2C

Apply remote type Hybrid locations Madrid time type Full time posted on Posted Today time left to apply End Date : August 31, 2025 (30+ days left to apply) job requisition id R2974

Pluxee is a global player in employee benefits and engagement that operates in 31 countries . Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members , Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants .

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Employee Contract type :

Permanent Regular

Job Description :

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

We are looking for a skilled Marketing B2C Analyst to join our team, focusing on directly impacting and bringing to the next level our B2C business through cutting edge user lifecycle analysis, segmentation identification and cohort insights that set the base to our activation and retention strategies.

In this role, you will leverage data to provide actionable insights that inform marketing campaigns, enhancing customer engagement and driving retention. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and the ability to communicate effectively.

What you’ll be doing :

Become the subject matter expert on our B2C data and its insights, taking our B2C raw data and converting it into actionable insights regarding user segments and lifecycle behavior patterns that help us identify how to drive consumption and activation in an optimized fashion.

Work hand in hand with B2C and Product teams, communicating findings and recommendations on how to impact each segment with actionable campaigns and product developments to boost user consumption and activation.

Establish a predictive model to forecast how a specific group of users will behave over time, and set the action plan to boost that performance.

Monitor and report on cohort and segment performance, in terms of behavior and engagement, providing insights to inform marketing strategies.

Conduct competitive analysis to identify gaps and opportunities in our retention strategies.

Education Requirements :

Bachelor’s degree in Business, Data Analytics, or a related field.

Work Experience Requirements :

• 3+ years of experience in marketing analytics (ideally B2C), user experience, or a related field.
• Proficiency in handling complex databases and data warehouses (e.g., Clickhouse or equivalent), Data Analysis Tools such as SQL and Excel, among others and data visualization software (e.g., Metabase, Power BI). Knowledge about B2C CRMs such as Braze would be ideal.

Languages :

Spanish Native and English Fluent

Attention to Detail (Competent)

Communication (Competent)

Data Analysis (Competent)

Database Administration (Competent)

Data Quality (Competent)

Problem-Solving (Competent)

Programming Skills (Competent)

• Outstanding in data analysis : expert in SQL, Python or R programming and Excel, excellent in handling data warehouses and data visualization tools, as well as statistical methodologies (A / B testing, regression analysis, etc.).
• Off-the-charts analytical thinker : off-the-charts ability to interpret complex data and draw actionable insights to inform marketing strategies.
• An excellent problem solver : you love tackling complex problems, assess them from multiple angles in a structured manner and get to the best outcome.
• Knowledgeable in B2C activation and engagement strategies that drive user consumption.
• Proficient in conveying findings and recommendations clearly and effectively.
• Risk taker and flexible to adjust strategies based on changing market conditions or insights.
• Detail oriented, always working with precision in your data analysis and reporting, ensuring accuracy in insights presented.
• A great team player, able to work hand in hand with marketing B2C, Product, CEO, Chief of staff, etc., understanding how to contribute the most with each of those functions.

To get this challenge

Add list of interviewers.

• Video call or face to face with Recruiter
• Video call or face to face with Manager
• Video call or face to face with HRBP

Your team

Marketing B2C

Madrid (Hybrid)

Happy at work

1) A meaningful job : Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture : People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment : Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

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